Search Engine Optimization (SEO) involves making your website accessible to search engine crawlers, which will aid in indexing it and eventual ranking. Social Media Marketing (SMM) in turn helps your website to get advertised on social media websites for grabbing networking eyeballs and gradually increasing traffic. As you might have guessed, both the varieties of marketing are crucial for your website. But say you are on a budget which cannot involve both together, or you are bound by time constraints, then which one should you pick in order to get the best results at considerable pace and a reasonable economy?
SEO ideally involves writing unique and relevant content regularly on your website, sprinkling targeted keywords effectively in it, analyzing the websites of the competition, one-upping them, and writing articles for other websites and blogs for getting back links. In layman's terms, you simply try to convert loiterers in your website to buyers through sales-oriented content, check out how the other websites in your niche are scoring so well, copy their strategy and add something more to make your website stand out, and help them out too so that you can gain recommendations and eventual customers. But it is not as easy as it seems. You need to keep additional track of the market trend and the latest updates brewed by the search engines. The costs of getting all this done by professionals may be quite high, but the profits you will reap will more than cover up for your investment a few years later.
SEM simply involves sharing your web business with your online friends, and waiting for them to share it in turn. This sharing will result in more traffic to your website and may even result in more conversions. That is because it is recommended by friends and such close recommendations work more often than not. Such shares, likes and +1s will even aid you in your SEO efforts. But it is a bit tricky. You need to have enthusiastic friends who will share your efforts on a regular basis, and their friends in turn need to be interested enough to share again. So unless you boast of a really good product and some arresting content, you will find it difficult to get noticed.
Any social network at this moment is a huge marketing prospect. Many established and wannabe entrepreneurs alike have just begun to realize the social media benefits. You will most certainly profit by actively tapping the immense potential of this ever-growing market. Who knows, your website may even go viral!
SEO should not be overlooked though. Most potential internet surfers tend to trust the organic search engine results more than any recommendation or advertisement, even though they might not know the workings and algorithms of the search engines. This trust will no doubt prove to be highly beneficial, but it takes time to gain that trust. You can't expect to be listed among the top ones soon after developing your website. In terms of the time span and the revenue involved, SMM positively pips SEO by a notch.
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Are you confused about, which type of internet marketing you should choose to promote your website? Search Engine Optimization (SEO) and social media marketing (SMM), both types of marketing can be beneficial for your website.
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