If you want to open a lingerie Store , you may first think about four multiple choice questions. Normally,you can open a decent brand underwear stores and only need invest five or six thousand yuan. It may look so simple, but when it comes about the actual management operation , opening an underwear shop is far more complex than clothing , for example , garment usually only A few sizes , S,M and L . But underwear is more subdivision, one paragraph can have A, B, C, D several levels, also have the different sizes , some 70, 75, 80, 85 and so on , with color varying . Maybe tens of products are available to choose when you are thinking about only one paragraph .So ,if you are not that expericed or have a not so good choice , you are likely to face a huge inventory. While opening an underwear inn seems easy, you must make great efforts if you want to make a substantial profits .
First, you should understand underwear development prospect and underwear brand classification
It is only 20 years from the underwear industry springs up , we can see that it is a potential industry and growing fast.Compared with the garment , it has more profits, low threshold and less risk of industry.Now the brand is divided into three categories on the market ,first-tier ,second-tier,third-tier ones.
The first-tier ones namely high-grade brands are usually have on higher retail price is on the market , and the joining condition is always higher . The price of the mainstream product is between 100 to 300, suitable for big and medium cities of high consumption level . Some well-known brands are , DaiAnFen, mann ni Finn, Diana, etc.
Second-line brand namely midrange brand, products positioning at 50 to150,while mainstream price of the bra is between 70 and 90. It is broaderly suitable as for many cities , and some well-known brands are, Carrie poem, Olivia nong, XiaDaiFang,etc.
The third-tier brand namely the ones some higher than the market circulation .They operate based on the brand, and always have a low price , thake the bra for example ,you can buy one with only 20 to 40 yuan . Some well-known brands are , Diane, zhu Rena, wear phil, etc.
What you need is not only enough money or a good place if you want to open anunderwear shop,you should also have some surey like this and make a wise choice .Learn more before you begin, it will be easier to make a success.
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