If you are designing a website then you need to use a good web designer to make sure that it looks as professional as possible and attracts the maximum number of visitors. This is especially important if you are a business, as you will be looking particularly for ways to make sure that your site keeps traffic and converts it as much as possible into paying business that will earn your company a profit and that will reflect well on your organization.
However you don't want to hand this entirely over to your web design company – and ultimately it is still your business and your site so it's down to you how you want it to look. Communication here is the key to making sure that you have a site that takes full advantage of their expertise and experience, while at the same time meeting your objectives and having your personality and style.
So what do you need to tell your web designer and what needs to be discussed? Here are some things to bring up...
If you want your website to be truly effective in generating business or getting clicks on your ads, then you need to make sure that your web designers know what needs to be the focus of your site. A great way to do this is to just ask yourself, what should the first thing be that someone comes to your site wants to do or looks at? If you know the answer to this, then the site design can take this into account and you can effectively 'funnel' your traffic into buying certain products or reading particular articles.
Branding is very important for any company website as a way to ensure that visitors know what they're looking for, to boost brand awareness and to help tie the design together. Make sure that your web design company is familiar with your branding and how you'd like to incorporate it into the site layout.
At the same time you should also discuss with your web designers the objectives of your site. In other words what do you want it to do? To generate clicks on your adverts? To market your service? Or to get people to buy a particular product? Once you know this you can then leave the precise details and the technical decisions to your web designers who will have more idea about how to accomplish your goals.
Telling your site designers who your site is aimed at and who is likely to be visiting (as well as the kinds of devices your site is likely to be viewed on) can help them to optimize your site for the correct audience which in turn will mean that a greater number of your visitors will be impressed with it.
While you shouldn't get too controlling over the finer details of your site design, you should make sure that your designers know what kind of site you want, and it can help to point them in the direction of some sites you like.
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