iMarketing, used as an abbreviated form for Internet Marketing, also known as digital or online marketing, refers to the process of selling products or services over the Internet, it but also includes marketing that reaches the customers via e-mail and social media. Internet marketing can be classified in to the following three categories: Pay per click/impression, SEO Search engine optimization and Social media marketing. The first online marketing category refers to those advertisements for brands and products which use pre-decided websites and help companies in generating leads. Furthermore, Seo Search engine optimization is the active practice of optimizing a web site or a web page by improving its visibility in order to increase the traffic the site receives from search engines. Moreover, last, but not least, Social media marketing provides the marketers the opportunity to build relationships and engage with their customers in a social setting.
When taking into consideration digital marketing's objectives, it is necessary to state that it uses the Internet to send a company's message about its products, or its services, or its activity in the online, leads research on demographic data, preferences, and needs of existing and potential customers, and sells products, services, or advertising space over the Internet. Despite these selling objectives, web marketing has both advantages and limitations. Concerning the advantages which e-marketing brings to the users, it is appropriate to disclose that the online medium is inexpensive, as companies can reach a wide public with a small advertising budget, and statistics can be also inexpensively measured, as Internet marketing campaign can be extremely easy to trace, measure, and test. As refering to the limitations imposed by search marketing, it is necessary to highlight the fact that the impossibility of customers to touch, smell, taste, or "try on" tangible goods before making an online shopping can be a disadvantage.
In addition to the significant impact internet marketing has had on selling, the influence on the advertising area itself has been evident. In consequence, all customers and clients require a company to have a website or a web page. In fact, not having neither of the two could be confusing and create uncertainty as online practice has become so common nowadays, that many people might simply choose to do business with a company that is willing to provide the latest information anytime. Everyone can take advantage of a website in online marketing, even a business that only has a few local customers, such as a small shoe store.
In conclusion, online marketing is an incredible selling tool, used mainly to diseminate a company's message online and one of the most appropriate methods of disseminating information about a company's product or service or for soliciting feedback from clients and customers via Email. What is more, e-marketing provides the opportunity to be creative and intelligent: banner advertising, online press releases, blog marketing and article marketing are also truly impressive instruments, which help companies promote their products and services through Internet, and spread around all the online medium valuable information about their business.
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