What is Article Marketing and how to do it right?

By: Nilesh Gohil

Article marketing, in its simplest form, is really nothing more than creating and distributing articles. The marketing aspect refers to the fact that your by-line and / or a link to your website are included in that article resource box. This way the articles that link to your website also bring in backlinks for better organic search engine rankings and in turn greater targeted traffic.
First create the article
When you set out to create write the article you first need to understand the basics to ensure that your article has the maximum impact with its readers.
These basics are as follows:
· Know what you are writing about. Carry out thorough research and write informatively.
· Know your audience and what type of content they are searching for.
· Don't sell your products and services in your article, your task is to inform your readers about your given subject.
· Chose a keyword or phrase to write about and use it at 10% density in your article. Don't just stuff the words everywhere in your article.
· Be consistent and write several articles a week. The more you write, the more exposure your will get through the search engines.
· You need to make sure the subject you write the article about is something you are very interested in.
Understanding the marketing behind article marketing
Article marketing has become very popular for boosting sales and traffic for many website owners. The website content is usually compiled of well written and original articles that are keyword and key phrase friendly and are in compliance with the search engines requirements.
Article marketing is one of the easiest ways to promote websites and businesses. Today, you will find that many individuals are turning to this form of marketing in order to promote their websites. If you have been thinking about writing articles and submitting them to directories, then there are some article marketing basics that you should follow.
The article marketing directories also allow a resource box for each article submitted and within that box you not only introduce yourself and your company, you leave a website link, a backlink.
The higher page rank the article directory site is the better you will be viewed within the search engines for having a backlink there. Since Google will not acknowledge a reciprocal link this is an easy way to get a one way backlink from a high ranking page of the article directory.
Article marketing is used in various ways other than submitting to directory sites. Many web owners will place the articles on their site to create a larger amount of text that is keyword friendly. The more text on a site that is considered to be original, informative, or entertaining the better a search engine will rate the site.
Automating the laborious task of article marketing is very easy to do as you can buy programs to help you write and distribute your articles to hundreds of article directories within minutes.
Check out the resource box for link to the industry’s leading software to help you do this quickly, cheaply and effectively.

Article Directory: http://www.articletrunk.com

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