A lead generation website is one that encourages a visitor to make an investigation or opt in to get more info about goods and services.
When setting up a new website for the purposes of lead generation, or evolving a site that doesn't have an opt-in box, consideration should be made when choosing an e-mail program.
Lead Generation Website Autoresponders
There are several fantastic companies which will handle all of your emails,eg Aweber and MailChimp, and these programs can be built to send out a series of pre-written messages as soon as someone signs up. In most cases you can decide to require a double opt-in process to aid in guarding you and your prospects from getting penalised due to spam grumbles or not. I have found requiring prospects to approve their request for more information seriously decreases the amount of leads you'll at last get.
You may also need to write your mails to provide valuable content - not just a selling spiel. Consider it. How long do you stay subscribed to an email list that offers nothing less than a crass sales message every other day?
Consider also the information you ask for when you design your opt-in box. People don't love giving out too much info initially, but always get the subscriber's first and last names and you may have a box for any other information relevant to your business. For example, you might have a drop down box that lists the products on your site and from that you can find out specifically what information your customer is looking for. If you have six different products you may then build 6 different list in your email programme and target info and other products especially to those people.
If you set up autoresponders or any kind of email campaign, it's critical that your mails are checked and checked again. Many folks aren't impressed by spelling errors, and rather more won't read amail that is a mile long. Make your mails precise and to the point, and written in short paragraphs, in easily digestible hunks.
Once your list has grown to a respectable size, you can send out a once a month newsletter, informing subscribers about new services and products you have added.
Address your customer by his first name, not "dear customer" as is typically seen, and write your copy as if you're writing to a chum, don't blind customers with "get this" or "buy this", it turns folks off. The best way effect a sale is by helping people, by giving them topical information and anything free is always good, for example a free electronic book.
Ensure that everything you send your customer is important and of value. If your "unsubscriber" list builds too swiftly, that may be a sure sign you are doing something wrong, though you will always get some folks that unsubscribe.
So understand that your auto responder and the e-mails you send out are at the very heart of your lead generation website. You would not have a lead generation website without it. So spend a while tweaking and refining this aspect of your system. Do not simply toss away a handful of e-mail pitches. Relate. Build a relationship. Ask for feedback and participation.
A lead generation website never sleeps so you can!
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Steven Suchar writes inspirational articles on Attraction Marketing, Personal Branding and prides himself on providing valuable content. Have you crafted your very own lead generation website already? Just in case you don't know what a lead generation website is, you're going to find out about it right now.
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