What factors will make your link building campaign more effective?

By: Thomas Decker


After the world has witnessed an explosive growth in Internet usage, search engines such as Google has become the only go-to place when one is searching for information on any products and services. Many choose to run link building campaigns for getting better page rank of their website in search engines. Below are the few factors that will determine the effectiveness of your link building campaign.

As a business owner it is imperative that your business website has higher visibility in search engines which can only be achieved better page rank. You should also ensure that your websites shows up for keywords which are having very high volume and most relevant for your business. Your website may appear in the first page for a search term which has very low volume. Does that make any sense to your business? What is the advantage of appearing in the first page when those terms are not even searched for? You should always judge the effectiveness of your link building campaigns by the business results it delivers like number of visitor that searched for those keywords, number of visitors to your website, number of leads generated, number of leads converted etc.

Getting quality links to the website is the single most important factor for the success of any link building campaign. In order to be link-worthy, it is important that your company provides real value to its customers by way of offering top class products and services. Any business will refer another related business to its customers only when they are sure that their customers will get excellent products or service which will keep them happy. Also, if you run a reputed business, people will talk about your business more frequently in online forums which not only will raise your credibility but also will give links to your website. This will make the link acquisition quite simple. Also, these will be natural and high quality links which are valued by Google because of their authority and trust.

Second most important factor is to generate creative, informative and engaging content for the target audience. You should have an in-depth knowledge on what kind of content is liked by your target audience. Type of content should be wisely chosen so as to provide maximum value to your audience. Content may be in the form of text, image, video, infographics, webinars etc. Compelling content always helps in getting high quality links and traffic. You can also use interesting content to guide your visitors through your website to finally to the product pages for better conversion.

Last yet the most crucial factor for the success of link building campaigns is how well it is integrated with all other marketing efforts. It should always be kept in mind that an isolated link building campaign will never be as effective as it is expected to be. You should integrate it with other marketing initiatives like email marketing, social media marketing, content marketing, paid search etc. For example, if your target audience finds useful content in your website, they will share to other online groups and forums. This will increase your reach and visibility in the online world and will also generate high-quality links to your website.

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A link building campaign has to be custom made. A good agency designs link building campaigns only after evaluating your website.

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