Search engine optimization (more commonly known through its acronym, SEO) is essentially the process of “affecting the visibility of a website or a web page in a search engine’s “natural” or “unpaid” (or “organic”) search results.” Basically, the earlier (or in some cases, the higher ranked on the page with search results) and the more frequently a specific website appears on the search results list, the more visitors it will (in theory) receive from the users of the search engine. There are many ways that SEO can target a simple web search, including video search, image search, local search, news search, industry-specific vertical search, and even academic search.
Over the years, SEO has become a popular Internet marketing strategy. “Search engine optimizers,” or people who work with SEO, typically consider how search engines work, what people typically search for (especially in relation to a specific topic, brand, product, or service) and the actual search terms or keywords typed into the search engines themselves. It is also important for search engine optimizers to know which search engines are preferred by the audience that they are targeting.
Optimizing a website or a webpage typically involves editing the content, as well as its HTML and associated coding to increate the site’s relevance to a set of specific keywords. Optimization is also useful in removing barriers to the indexing activities of search engines, making it easy to promote a site through the increasing the number of backlinks or inbound links.
There are many advantages to apply search engine optimization in your website. In this day and age when every company, brand, product, or service has to have its own website, spending top dollar on a website that would not get the hits and exposure that you need is not practical.
Investing in search engine optimization can benefit your business website by turning into one of the top ranked sites on the Internet. Through SEO, you can ensure that your website will get exposure from the right kind of people—your target market or target audience. You will have a better chance of doing business with your target market if you are ranked at the top 10, or even top 20 of the search engine results. You will need to gun for the top 10 rankings, as most search engine users browse and look for the information that they need on the first page of the search engine results.
Online marketing is ideal for many kinds of businesses because one does not need to make much of an investment for great results. With search engine optimization, you will have to create unique content to attract a lot of visitors (and eventually, customers) to your website. Cost-effectiveness is an important characteristic that many business people are looking for, and with SEO, you can achieve maximum exposure for your website with a minimum amount of capital. This marketing strategy can also build link recognition and recall to your website, and can increase sales in the future.
At the end of the day, a smart businessman or businesswoman wants measurable results. You can quantify the results of SEO through positioning reports provided by search engines, visitor conversion, and the number of hits or clicks that clicks that our website gets.
For example, if you are looking for “tablet sellers” in a search engine, you are more likely to click on one of the first five websites that show in the results page. You are also more likely to buy from the website that offers complete information, from the technical specifications to pricing details. Combining SEO with unique and useful content can definitely give your website a much-needed boost.
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3IN Consulting Group Inc.
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