What You Should Know About Content or Inbound Marketing

By: The Walsh Group

There's no denying that "content marketing" (also known as inbound marketing) has taken the marketing world by storm in recent years. This trend that looks like it will continue to increase in popularity. These days, no internet marketing strategy is complete without a content marketing component. Companies such as Hubspot, Newscred, Optify and countless others provide software and methodology to aid businesses with their content marketing efforts. Internet thought leaders and bloggers offer an array of content marketing tips and practices which purport to help businesses increase traffic and generate sales leads through content creation. With so much on offer, it can be hard to know where to start, and what to prioritize. In this article, we will draw on our own experience of working in content marketing and tell you what we have found the most important elements to be.

The most important aspect of content marketing, and the one that really lets you see results, is to keep doing it consistently. There is not much point in attempting to draw visitors in with content if you publish it irregularly. The ideal content marketing program that generates leads will consist of regularly updated, high quality items (such as blog posts) that interest potential customers. If your blog (or whatever format you choose to use) is not updated regularly, potential customers will lose interest. Frequent updates are also important for search results. Google rewards websites that publish and update often, identifying them as more relevant to search queries. Since we committed to creating regular updates, we have found increased success in our content marketing, and that helps to make it our top tip for increasing traffic and generating leads.

Secondly, we have found that it is important to know your audience and engage with them on their level. There is so much content out there on the internet, it is vital to appeal to your customer base with specific themes and offers that you know they will be interested in. This can be tough, but if you are feeling lost about how to appeal to your target audience, consider the conversations you already have with your customers and the advice you give them. Then think about how to translate it to the online arena. Engage with your customers on social media and see what they are posting about themselves. Outright ask them what they want to see! This can be the best way to get a conversation going.

Our last introductory tip for successful content marketing is to think about multimedia. Text is still basic building block of the web, but making sure to include images and videos in your efforts will increase your traction exponentially. Diversifying our content formats, while still relying on blog posts for the majority of our output, has made a big difference to us here at The Walsh Group. Variety is not just the spice of life; it is a magic ingredient for increasing leads.

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To learn more about our Inbound Marketing strategies visit us at www.thewalshgroup.com/, or call us at 800-957-1842. Summary There's no denying that "content marketing" (also known as inbound marketing) has taken the marketing world by storm in recent years.

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