One of the important tips one needs to remember when it comes to selling food is that people tend to buy based on how visually appealing they are. Presentation is the key to tempting people to try out previously unknown food. That is why most restaurants would have a corresponding picture of the dishes they serve on their menu. At the same time, in the case of cakes, pastries, and other sweets, a display fridge to showcase the specialties of the day is one way to increase the daily sales. It is therefore a quintessential piece of equipment you need to consider investing in if you want to grow in your food business.
If buying a piece of equipment is not feasible at the moment because of a tight budget, there is always the option of renting. There are plenty of places online that cater to this particular need. Check out Premier Rentals website for more information on how to hire various forms of catering equipment including this one. When it comes to fridges, there are certain features you need to look out for:
1. Fridge Capacity
This is an important feature you need to seriously determine. To know the right size to get, you would need to know how much cakes you can actually sell in a day. Although it would be very easy to simply get the biggest one available, you also don’t want to spend too much on the rental rate, as this would increase according to the size of unit you are getting. At the same time, too big a fridge will eat up more power, so your overhead expenses will also increase. Go for the right size: not too small that you end up cramming your displays and not too big as to add unnecessary expense.
2. Fridge Energy Ratings
These days, people are very much aware of energy costs, and when it comes to business, you would want to minimize this aspect to increase profits. For these reasons, there is an increasing release of energy-efficient appliances into the market. Take this feature into consideration if you are truly concerned about saving on your energy bills. This is also one way of being one with the world’s movement to decrease fossil fuel consumption, which has shown to be a contributing factor to the global warming phenomenon we are currently experiencing today.
3. Flexibility in Terms of Displaying Wares
This has something to do with increasing aesthetic appeal more than anything else. As mentioned at the beginning of this article, presentation of the product plays an important role to improving profits, so make sure you are able to manipulate the fridge layout so that you can maximize aesthetic presentation. The feature of having adjustable shelves ensures that you can display a 6-inch high cake and not have to worry about ruining the decoration you painstakingly labored over.
This may seem like a minor feature compared to the rest, but a display fridge with castors will really help in that you are able to move the unit around easily whenever there’s a need to change the layout inside your shop. When you feel you want your business to pick up a bit, sometimes all it takes is to shift things around and the place starts to feel fresh and new again.
If you want to get the most of the product you’re renting, make sure to look at the features as mentioned above. And if the item proves its worth and you have the funds, such is the best time to start thinking of buying one for yourself.
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Stephen John is a food and wine blogger. His experience in this department has made him part-time consultant for premierrentals.com.au/. Visit this site for more information on fridge display units and other catering appliances you would need.
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