A lead generation website is built to urge folks to make inquiries or opt-in to get additional information about your products or opportunity.
Consideration should invariably be given to the program you use to generate e-mails when building a lead generation website.
Leads Generation Websites use Autoresponders
AWeber is a superb choice for setting up an e-mail system but there are many other fantastic firms which will handle your emails these systems are engineered to send out a series of e-mails to anyone who signs up on your site. Most auto responder systems employ a double opt-in process that will keep you in conformity with the Can Spam Act. When prospects are asked to confirm their opt-in requests, unfortunately many do not.
E-mails should be drafted in a way that provide fascinating and useful info and not just be a sales pitch. Consider the emails you get. How long do you stay on a list that bombards you daily with sales messages and not too much else?
Consider the info you are going to ask for in your opt-in box. People are distrustful of giving out too much info at first, at least get the subscriber's first name and their email address of course, and you might add a field to discover precisely what they are interested in. As an example you could have a drop-down box that lists the products on your site, you may then build lists and send applicable info about the product the subscriber has an interest in. So if you have got a dozen different products you might build a dozen different lists, each one aimed at each express product.
Pay plenty of attention when writing your emails, if you set up a collection of emails in your autoresponder system, they ought to be checked and re-checked. Spelling errors imply that you are messy and many people will not read an email that's three feet long. Your email should be definite and relevant and written in short paragraphs with lots of white space.
It won't take long for you to build a respectable list at which point you can send out a monthly newsletter through your auto-responder system letting subscribers know about the most recent stories in the sector or about new products or services that you are offering.
Always address your customer by their first name many make the mistake of not filling in that field and hence customers are addressed as "dear subscriber" which is not very personal - you should always compose an e-mail as if you're writing to a friend and never use direct commands like "buy this" or "you must get this". The most useful technique to get a sale is to help someone with their issues by giving them helpful info, and offering something free like an ebook is always welcomed.
Everything that you send to your customer should have value and be applicable. If suddenly your unsubscribe list goes off the charts then that is fair warning that you have done anything wrong, though you'll always have a particular number of unsubscribers.
Your lead generation website is only a platform for your email and autoresponder system. But you will not be well placed to generate leads without using an auto responder. Take time to familiarize yourself with the system you select and experiment to see what is best for you. Don't send out a selling spiel to your subscribers too frequently. Be useful. Learn how to build relationships. Offer value and inspire collaboration and feedback.
The fantastic thing about an effectual autoresponder system is that it never sleeps!
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Steven Suchar writes inspirational articles on Attraction Marketing, Personal Branding and prides himself on providing valuable content. If you're serious about your business, then a lead generation website is a must have. You can capture leads on demand, simply by incorporating a lead generation website in your marketing strategy.
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