To get an idea of the size of the wedding videography market, first letst take a look at statistics that reveal the enormous amount of money spent on weddings in the United States. According to the American Wedding Study by Conde Nast's Bridal Infobank, in the last ten years spending on an average wedding has exploded by 50, to an average of 22,360 per wedding this year, up from 15,208 in 1994. And, according to Richard Markel, President of the Association for Wedding Professionals International, of the 65 billion spent on weddings each year, 6 of the budget would be for video. Markel added, But using the 6 of the estimated 65 billion spent will equate out to 390 million. This signals a wide-open market for wedding videography professionals. Markel continued, We just had a show here in Sacramento and several of our videographers booked business with an average ticket price of 2,500.
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