Do you have a business website that looks outdated? In the recent past has the revenue figures of your business dropped? This simply means its time for redesigning the website using latest innovations in the online marketing world. Thus one must be updated about the upcoming Web Trends in the current times. Here is a look at the important and innovative web trends coming up in year 2012.
• Using HTML5 & CSS3 Standards- In the current times the drift is towards using HTML5 & CSS3 in the web design that are supported by all browsers and operating systems. The advantage comprises of developing design elements like drop shadows and rounded corners coupled with substitution of Flash to which Apple gadgets are not compatible.
• Cell phone Specific Web design- In the near future Smart Phone users will out number computers users for surfing the internet. Thus, it makes it important to ensure that the business website is compatible to cell phones. For example if someone is maintaining a blog using Word Press it is essential to install a theme or plug-in that is supported by the cell phones. Holding up this procedure will only result in loss of potential business leads that are using the mobile phones for accessing the website or blog.
• Using QR Codes (Quick Response codes)- The QR codes which resemble black squares like bar code is searched by a mobile phone and provides pertinent results related to a particular business. Thus, it is extremely significant to include the QR code in the business website and card.
• Used Of Content Management System (CMS) - In many cases static websites are not regularly updated with fresh content. Those websites that have new content and merger with social media websites attract more visitors to the site, thus generating business leads. Hence, those who own static website must use the CMS for easy database management, for CMS detaches the web design form the content for effortless updating of new content. Word Press and Joomla are some popular Content Management Systems.
• Corporate Videos- For targeting the potential customers, corporate videos highlighting the business can be linked to the business website. Also YouTube is an effective way of marketing the products/ services via the videos.
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