Web Marketing Articles - Keys to Writing Great Headlines

By: Daiv Russell

Hundreds of online marketing wizards see eye to eye – One of the big keys to successful online marketing is with the use of articles.

Now that you understand you have to harness the potential of online marketing using articles, you have to focus on writing articles to please three, vastly different readers with one article.

Three consumers of article marketing
And now for the three consumers of article marketing and how to write great headlines for each:

  1. Readers - Ultimately, these are the people who will come to the conclusion that they are interested in what you do sufficiently to come pay your site a visit. You must write a headline that will pull in your audience to actually read your message in the first place. You need to pull them to dig further into your article and actually pay attention to your words.

    80% of readers will see your headline, but only 20% will decide to read your actual article. How well your headline is written decides the reader’s next step.

    Readers can come across your article headline on social networking sites like Digg, as links in an email from a friend, and in their Google results. If your headline does not make them want to read your article, you just won’t get readers, even if you have the best article or product in the world. You could provide the cure for cancer, but with a bad headline no one will read about it.

  2. Search Engines - Google and the like agree that the web page title is the key on-page indicator of the content of the page. Coming in second place is the use of the

    heading tag. When your article is published, publishers have a tendency to make either or both the title and H1 tag the same as your article title. As a result, having words in your article title which are important to those searching for information increase your chances of showing up in search engine results.

    You want your keywords in the headline and as near the start as reasonable to still satisfy the other two audiences.

  3. Publishers - One of the reasons article marketing is so effective is the how publishers can spread your message like a virus. This is the main reason article marketing is so powerful. One well-written article can get published on 5,000 web pages around the planet over several weeks.

    These folks determine if your article gets published on their site, newsletter, blog, etc. They are a pesky blend of both readers and Google and company. They like to understand your article will bring in search engine users but also make their readers happy. Alas, if they don’t find your article since the the mis-worded headline doesn’t come up in their Yahoo results, or the headline doesn’t attract them in to take a look at your article – you miss the bus.

    One could say that publishers can make or break an article’s success and by making the other two audiences happy you can please them as well.

Writing Good Headlines for All Three
This article's title was written exclusively to supply an example of meeting the needs these three audiences. As you can see, the first three words of the article headline are Google fodder - they are a combination of two greatly sought phrases, and those words are the very first in the headline.

The first words also tell you what you will learn when you read the article. The last part captures your interest and sucks you deeper in. It introduces something of interest that will give you what you’re hoping to gain or learn about. It causes you to ask yourself, "I’m curious what lesson I can take away from this article…" and so you dig in, just as you did.

Armed with this information, you can now write article headlines that get noticed, get published, and get people coming to your site. Get out there, get writing, and cash in.

Article Directory: http://www.articletrunk.com

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Daiv Russell is a web marketing copywriter with Envision Software. Visit our site to learn how to apply the 4C formula for web marketing success.

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