By: Varun Bihani

Email Marketing:
A commercial message sent to a group of people using email called as “email marketing.” In other words, an individual email sent to a potential or current customer is also considered as email marketing. Generally, email is used to send business request, ads, solicit sales, which helps to build brand loyalty, trust and awareness.
In spite of so many other marketing tools that have been identified and used by marketing people, email continues to be the major tool for exchange of information. Spam may be a pain, but email continues to be the most relied method to exchange information. With the advent of smartphones and apps, email on the go has made email all the more important.

Nowadays social media and mobile marketing have become more fashionable venues. As these are becoming popular, the email marketing is considered as old-fashioned. This is neither a reality nor a fact. A strong marketing approach considers that a email marketing is as powerful as social media. Email provides the most direct line of communication for conversion of sales. It is also considered as cost effective.
Generally it is said that the innovative way of doing things would lead the old methods to be outdated or dead. For example, television was supposed to kill the radio, but it didn’t happen. The same case is with email marketing. The social media was supposed to kill, email but it didn’t happen.
Generally, attractive email with quality subject attracts the audience. The viewers are able to learn more about the new products of the company with get deals, discounts or coupons. The content marketing mantra about ‘self-appraising’ is less applicable here. In light of the above, we will discuss more on how to keep email alive and get the most out of the same.
Simple 5 Ways to Make Email Marketing Effective:
The success of any email marketing depends on genuine content. This must make readers to dig through spam filters to get the content.
1. Starting newsletter with auto responder.
2. Use warm, personal message greetings.
3. Two sided conversations.
4. Ask readers to white list you.
5. Pay attention so you don’t have spam triggers in your content.

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