Utilize Corporate Videography to Accomplish Your Business Goal

By: Alper Kasap


Whether you want to transform simple clicks into customers or engage employees, corporate videos aid you in structuring up your brand mainly for the growth of your business. Therefore, nowadays, corporate is a necessity for a company to not only draw the attention of your audience but also drive them towards meaningful action. In short, corporate videography is used to define all sorts of video communications used for external or internal corporate messaging.

Thus, corporate video is often produced with the intention to convey a specific message to any particular audience other than the general public and may also be created to highlight a new initiative taken by the company or to present financial reports towards the stakeholders.
Process involved in making corporate video

The production process of any corporate video usually comprises the following steps.

• Pre-production: This step mainly includes planning of the corporate video through storyboarding and also according to proper script writing. The budget will also get fixed at this stage between the client and the production company.

• Video production: This step is the essential stage of corporate video production, which includes setting the location of the corporate film together with a director and camera crew and also other essentials, such as presenters, actors, etc.

• Post-production: In this step, the first work is video editing of the shot footage along with adding graphics, including 2D/3D animation sequences, composing a soundtrack or music score, or recording an audio voice-over with the finished video.
Usage of corporate video in your business

A corporate video is a crucial tool for every corporate company that not only helps in providing the right message to the viewer about your companies products or services. It also helps in improving the perception of the viewer so that they can understand the content of the video entirely and transparently.

Some of the main usages of the corporate videography include the following:

Instruction and safety-related videos
Training video for the employees
Video showcasing annual financial reports
Investor relations video
Company promotional video of any new products or services
Online presentations of launching a new service or product
Videos to popularize your company’s brand
Video of an official event
Testimonial videos to highlight the relationship between client and your company
Product or technology demonstration video
Corporate event filming including meeting or conference
On-demand or live webcasting

Video acting as business television and sometimes with video role play with the help of actors to convey any specific message about your
company to staff or customers

Corporate video making companies

Most of the creative one-stop solution corporate video production companies typically work with an extreme passion for developing just an initial concept to a complete video film through storyboarding, editing, and other post-production elements. Together with a digital marketing support package that will surely meet all your corporate video needs at many affordable prices.

Whether you want to shoot at the studio of any corporate video production company or merely prefer outdoor location shooting, each of these groups offers you with their state-of-the-art facilities for all sorts of corporate video production ranging from pre-production work to final edits. Moreover, these video-making companies provide you with attention-grabbing as well as high-quality results that are ideally designed to meet your demands and thus helping you to achieve your specific business goals. Some of the areas that these video-production companies are expertise in include the following.

Editing of motion graphics including 2D or 3D
Capabilities in green screen shooting
Creative Assistance in developing scripts or concept
Full corporate video packages including HD videography
Complete audio-recording capabilities with the royalty-free music library.

Costs of making corporate videos

The charges for a corporate video differ according to the complexity, length, talent and equipment costs, and the number of locations of any video project. Generally, for making a corporate video cost around $5,000-$10,000 per minute. However, high-budget corporate video packages range from $5,000-$100,000 depending on special effects, the number of filming locations, or the length of the video. In contrast, low-budget corporate video packages usually range from $500-$7,000, depending on the number of filming locations, the length of the video, and the technology used.

Today, corporate Videography is genuinely an evolving area regarding organizational communication. Usually, on-line platforms, as well as new video technology, are now providing innovative new ways for any corporate companies to communicate freely with both external and internal audiences. For any further details, feel free to visit the homepage of a2media.

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Alper Kasap is working at a2media and it is the ultimate place from where you can avail the best services that help you to arrange an event successfully. For more information, Visits us: www.a2media.com.au/

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