Using press releases to promote your website

By: Ellie Mcperson

A press release is a written or recorded communication which is used to attract favorable media attention and extensive coverage. It is basically a news story written in third person which is directed at the members of the media for announcing something which has some news value.
Usually they are e-mailed or faxed to editors at magazines, newspapers, television stations and networks, and radio stations as well. To distribute press releases, press - release distribution services can also be used.
There is a need for every business to promote itself and acquire brand recognition in the desired market. Whether the business is a small business or a multi-million dollar corporation, a press release is tremendously benefitting for both. The thing to be kept in mind is what to write in your press release, how to format it and who to send it to. Press releases are common where public relations are concerned because it can attract media attention to a public relations professional's client and also provide publicity for the events and products being marketed by those clients.
The news reporters eagerly await press releases as it provides them with matter for fresh articles which can be easily be made into an attractive news item. After all, a unique news item is what the News reporters are in search for all day.
They often are the motivation behind feature stories announcing awards, accomplishments, scheduled events and sales to the public. The writer fulfills his/her objectives and can easily generate a wide array of news items.
A press release highlights the basic idea of a product or a service that is going to be launched or provided in the near future. A press release is the ideal platform for announcing business relations, partnerships and acquisitions as they attract public interest.
A well written press release will definitely help you in having a search engine optimized webpage as it will attract more traffic and your webpage will gain on page ranks provided by the leading search engine Google. The benefits are exceptional if a press release is presented the way it should be.

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