The simplest way to ascertain your keyword strength relative to that of your competitors, is to spend time online searching and ranking your site's online presence, based upon the top 100 results generated by each of the top search engines. These tests should be completed periodically to reflect changing search engine algorithms, which tend to shake things up a bit.
Make sure that you use valid XHTML codes. If you're not familiar with XHTML or don't want to go through the hassle, it's definitely worth while, and easy to do. Just click through the W3C Validator, type in your site address, and resolve all the issues that come up.
With the massive flood of internet marketers over recent years, search engines are now becoming more selective than ever. If you flood your content with links or even if you post a link that doesn't blend with the context of the content, the search engine may refuse to pull it up. You could even be punished as a result.
Use your incoming links carefully. Search engines will actually look at who is linking to your site regularly, and if they are a quality website themselves. If the search engine does not recognize the linking website of one of high quality, then the website linking to you may take you down a notch in the search engine's credibility standards.
If you want your site to have good visibility on search engines, one simple way to help that is to create what is called a site map. Site maps are a list of links to all pages of your site in a tree pattern, allowing a user to reach any page in one click.
Cloaking is a technique where one optimized site is given to the search engines and a completely different, un-optimized site is given to consumers. This practice is very controversial and may result in your site being considered spam. Take great caution if this is a road you decide to travel down.
Whenever you are adding META keyword tags to your website for efficient search engine optimization, you should try and use lower case letters for all your keywords and keyword phrases. This is preferred by most major search engines and it is a simple tip to ensure that your ranking remains at a high level.
Make sure your title tag gets the message across. Take a look at the bar at the top of your browser. This bar contains the title of the page you are viewing. You should make sure that this title successfully summarizes the webpage it heads. Not only that, you should also make sure that it contains keywords that will get the attention of search engines.
At the beginning of this article, we explained why good search engine optimisation is important, so start using some of the ideas mentioned in the tips above and see how high you can get your website ranked. Also be sure to keep up to date with the latest search engine optimization industry news.
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