It was established as a place for people to interact with friends but Facebook has swiftly developed into a lot more and presents a direct sales business a powerful way to meet potential customers. The site has an extremely loyal and active following and boasts over three-hundred million active users that log in regularly.
Unlike MySpace and other social networking sites, the people who use Facebook are adults and the demographic with the fastest growth being 35 and over. The website says 10 million people add new friends on Facebook everyday and the normal user has 130 connections on the site.
Obviously with data like that you can see how Facebook can be a fantastic place to expand your client base. What you do need to consider is what you should be doing on Facebook to be unique and original so that you can attract positive attention to get leads and clients.
The first thing you need to do is create a profile that shows people who you are as an individual, not just information about your business. You should have relevant content on your profile so you can build a loyal fan base. Pictures and video can make you stand out and frequent updates will bring people back to visit, again and again. What you don't want to do is spam people's profiles with a bunch of information about your business, it's rude and tacky and no one likes it.
Your page can be whatever you want it to be with more than 2000 apps available on the site to dress it up. One of the best applications on there is the Testimonials app. You can have your past customers or current team members to add testimonials on your page for others to read.
The key to all of your content is to make it significant to your visitors. If they turn out to be a devotee of your profile, your posts will become visible on their wall which is visable not just by them but by all of their connections as well. When you have a new video, send out a post with the link in it that will bring all of those prospective customers to your website. With Facebook you can reach 300 million people and it does not cost you a dime to join the site and publish your page.
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Carin has helped many people create the perfect Facebook profile for their home business's. If you would like to learn how to promote your business on Facebook along with many other marketing techniques visit, Carin Davis's MLM Training Secrets.
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