When you visit a website and you want to know more info about an article or a product/service being offered, which part of the site do you go to? Without batting an eyelash, you'll surely say the 'Contact Us' page. Indeed, this page is where users navigate to if they have questions in their mind or if they want to share their feedback about something on the site.
If you have a website for your business or your website is where you conduct your business, there's no question that it must have a 'Contact Us' page or, at the very least, contact information somewhere on the site. Without it, your site's users, who are potential or existing customers, would be left wondering how on earth they can get in touch with you.
Importance of Contact Information
A site without any contact info is truly a waste of valuable resource. It's like being in a brick-and-mortar store and wanting to buy something but there's no sales clerk to attend to your needs or even accept payment for the items you wish to buy. Remember that your goal is for the users of your site to go the next step of filling out a form or making a purchase. They won't be able to do that if you have no forms there or information on how they can touch base with you. There's even the possibility of search engines not indexing your site if you don't up your business's contact info there.
A contact page won't be enough if you really want to make your site more user-friendly and look more professional. You also need to have a contact form that guests can fill out. This is an essential tool in terms of not only knowing what's in the mind of your site's users, but also in collecting valuable data that you can use for things like improving your marketing strategy and knowing exactly what are in the minds of your existing and prospective customers.
Easy to Find
There's also the importance of making your contact info very easy to find on your site. Make it a consistent feature in the footer section all throughout your site. By doing this, the user can easily take that step of getting in touch with you no matter which page they're on. Why the footer section? Well, it's where web users usually navigate to when they look for contact info. Putting your contact info there is being intuitive. However, you can also put it in the upper part of the page, especially in the 'fold' (the position on a web page where the majority of browsers viewing the page will begin to scroll), so users can instantly spot it once they open any of your pages.
Call Tracking System
On top of putting up contact information, you can also install a call tracking system for your site. It allows you to track and record valuable and accurate insights to your customers' engagement with your website (you can take a look at CallDynamics site for more info on call tracking tools).
Make sure your site users can communicate with you by putting up relevant contact info no matter where they are on your site.
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Dave Carter is an independent consultant for small businesses. His expertise in consumer electronics is backed up by 12 years of experience in the telecommunications industry. If you want to use call tracking analytics for your business's website, he recommends you have a peek at CallDynamics.
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