Types of flyer printing

By: Tommy Watson

From introduction to complete detailing, advertising uses myriad tools for step by step interaction with the public. From print ads and television and radio spots to outdoor Signage and hoardings, each medium of promotion has its own significance and effectiveness. Brochure or flyer printing are type of print promotions which are mostly used when an organization is desirous of coming out with detailed information about their product, services or concept. One of the greatest advantages of flyer printing is that it the longest lasting tools of marketing and that is why has been used since decades for promoting a product effectively.

Just as the television and radio advertisements or the newspaper or magazine advertisements perform the function of making the public aware of the product and its general uses and special features, flyer goes a step further and elaborates on the product features and functionalities in a detailed manner. That is one of the reasons why flyers are considered to be the most powerful mediums of advertising. Moreover, these are also looked upon as high quality and affordable advertising solutions.

Types of flyers

Broadly speaking flyers are divided into two types:

Laminated flyers: Depending upon your requirement you can opt for matt or gloss lamination. Although matt lamination provides a subdued effect, it also looks quite rich and classy and is mostly used when high profile topic or product features are to be printed. It is chosen for passing on detailed corporate profile information or something really very important. Gloss lamination is used to further enhance the already colorful and vibrant design and suits best for commercial products and sophisticated graphic printing. Lamination also performs the function of protecting the printed paper base from getting damaged and contributes in increasing the lasting value of a flyer.

Standard flyers: These are comparatively less costly than the laminated flyers as they do not have any protection of lamination. These come with printing on both the sides and when printed in bulk can be highly feasible.

Since both these types of flyers are quite lightweight transportation and distribution is never a big problem. Since they do not get damaged on their own, they can be stored for longer period and can be used for years together for communicating detailed information about your product or company.

Professionally, flyer printing is carried out in various sizes, but the generally accepted size is 8.5 x 11". Postcards are also sent to the potential client but comparatively flyers are more informative and colorful and hence have better chances of impressing the customer. These flyers are mostly created by using a glossy paper of 300gsm while a leaflet is products by using lightweight paper of 130gsm or 170gsm. Since flyers are so effective, you can come out with various options for using them more effectively.

You can hand out flyers on the streets, post it on the bulletin boards or hand it one to one at a mega-event or in the market, multiplexes or malls. You can directly post these flyers to different cities as they are primarily used for direct marketing.

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Tommy Watson is an author for Starocket Marketing Solutions, Best website designing and marking company based in Sydney. He has written articles on SEO, Web design and printing for Starocket.com.au

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