Twitter Marketing - How to Drive Traffic Using Twitter

By: Shannon Herod

Twitter is a force to be reckoned with. If you have not started using twitter in your marketing efforts you are seriously missing out on a ton of traffic. Twitter is a fantastic way to drive traffic, sales and most importantly build relationships. In this article I will go over three tips you can use to effectively build relationships on twitter.

First, it is essential that you understand twitter is a tool that is going to help you build relationships within your market. Twitter will allow you to make friends with people. This is important because people buy from people they know, like, and trust. So, if you can accomplish those three things you can use twitter as a viable platform to increase your income.

But, if you think you can just go on twitter and spam a bunch of links you will be very disappointed in the results, and rightfully so. That is not what the platform is meant for.

A great way to interact with your twitter followers is to post the pictures and allow your followers to see them. This makes the experience very intimate. Not only do they hear your voice through twitter, but they also are able to see you. This goes a long way in building a relationship.

Next, make sure that you interact with your followers. If you see something that interests you make sure you comment back to the person that sent it. This will build the conversation. If you can build a conversation with your twitter followers you will start to build friends. It only makes sense.

Finally, keep your marketing to a minimum. It is absolutely fine to market on twitter, but you need to make sure you are communicating more and marketing less. If you can find a balance between the two you will be more effective. The balance needs to lean towards the communication side though. The more you communicate the more you can market. So, if you get on and try to build friends you'll find yourself being able to market more and more.

Why? Well the sheer volume of your communication will allow you to send out more marketing messages. So, once you can find that fine balance and start building friendships you'll see that your traffic and sales will start to skyrocket with twitter.

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