Small businesses are going gaga over Twitter’s continued support to help in their marketing outreach programs. Back in February, Twitter first came out with an advertising incentive that convinced small businesses to try advertising on their network with $100 worth of credits each. The idea was to help spread the word while creating better targeted user engagement.
The move was supported by American Express, which rolled out free credits for the first 10,000 members onboard. In an encore, the same incentive is now being pushed out to small businesses to advantage of Promoted Tweets and Accounts.
One of the most effective ways to optimizing small business Twitter presence is the hashtag (#), which is a popular tool in creating a branding buzz or scaling up discoverability on Twitter’s dynamic network.
Hashtags can be used productively in ways when you want to, for example, stay on top of daily trends or create a user flow towards your own business. Going with a generic hashtag like #mobile or #news may clutter your timeline with a massive blast of tweets - you may be forced to only check in every once in a while to stay updated without getting inundated.
Focused Business Conversations/ Promotions
If you’re looking to track your peers and their Twitter activities, narrow down hashtags to your business-related areas. A real estate business would do well by incorporating a mix of #propertyCA or #CArealtors or #CArentals hashtags corresponding to its California location.
Furthermore, hashtags can become a really creative way to promote products/services. Tweeting using unique, witty hashtags can be a great advertising pull. Innovative hashtag usage can also help build some useful fanfare around scheduled events like webinars or conferences. All by simply tagging tweets relevantly with a pre-decided hashtag.
Hash-tagged Tweets are a great launching pad into campaigns, contests, and other brand building strategies. Contests can be initiated by simply motivating users to tweet thematically with your created hashtag at selected hours. In the end, you simply decide winners out of the hash-tagged submissions. This is great to spread the word about your brand alongside building a targeted set of users. You can also extend this engagement to greater levels by supplementing winning handles with invitations to join your in-house teams on a different hashtag at a pre-decided schedule.
Hashtags add more meaning to real-time conversations. Twitter is a platform that cuts across varied interests, organizations, and demographic cultures. By sticking to a meaningful hashtag, businesses can pursue real-time engagement with peers from within and outside their industry types to expand their trade and consumer horizons. Such conversations can always hold something for your patronage who can anytime track those conversations through your hashtag.
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