Trade Show Tips: Banner Stands Can Help You Get Noticed!

By: Chris Robertson


If you're on a tight budget and need to draw some new business to your trade show booth, banner stands offer an affordable marketing solution. Banner stands can help you draw targeted prospects without your saying a word. They can provide clear statements and presentations about your products to cause interest in those who pass by your booth. Whether you're new to trade shows or simply have a very limited advertising budget, these tips will show you some creative ways to use banner stands effectively.

Obtain Leads with Banner Promotions

Use several banner stands to promote a contest drawing or special giveaway. This will enable you to obtain qualified leads for your business. With giveaways you can provide a pen and a small form asking for visitors' names, addresses and phone numbers. Collect these in a box for a special drawing. This gives you an automatic contact for persons interested in your products. Let them know you will notify them by mail of the winner. Everyone can win something as a second prize if you want to keep ongoing contact with these potential customers. Another way to obtain leads is to offer a free product by mail and ask for the mailing address of each visitor. It can be a free gift, a free information packet with samples, etc.

An example: Your business is selling printed promotional products to businesses, such as pens, apparel, calendars, notepads, magnets, etc. You decide to give away a free set of 25 custom-printed pens to each business owner for their participation. You can advertise the giveaway on your banner stand to grab the attention of business owners who pass by your booth.

Another example: You decide to have a drawing for 100 free printed calendars for the upcoming year. You can advertise this drawing on your banner stand and welcome anyone who owns a business to participate. Of course, the winner will be notified by mail, or you can have the drawing at a certain time while at the trade show. Either way, you've acquired the names and addresses of other potential clients.

Advertise Special Offers

Use banner stands to notify passers-by of your special offers. A neatly printed banner with bright colors and well-written copy can easily grab extra visitors. You can place three or four banner stands near your trade show booth, and even use a telescopic, tabletop banner stand to let customers know which of your products are on sale.

If your goal is to simply draw visitors so you can verbally educate them about your products or ideas, use banner stands to stir their curiosity. Let's pretend you're trying to promote a special charity that helps provide real-hair wigs for cancer patients. You would like to receive donations or work with business owners to get the word out about your organization. In this case, banners can be displayed showing the wigs and telling a little about your cause, and how businesses can get involved.

Advantages of Banner Stands

Banner stands provide you with a portable - and very noticeable - ad everywhere you go. You can easily display custom, eye-catching banners at trade shows, conferences, office foyers, restaurants, hotel lobbies, reception areas, or in a retail store. They are easy to set up and take down, and the portable or retractable banner stands are lightweight. Banner stands also come in a variety of styles and sizes to meet the demands of your business. Look for retractable or roll up banner stands and outdoor banner stands if you plan to use them mostly at trade shows. Outdoor banner stands are durable with a heavier base, and can withstand wind gusts if displayed outdoors.

Sizes range from 19 inches wide to 72 inches wide, and some are up to 10 feet tall. With telescopic banner stands, you'll be able to adjust the height for floor displays, on-stage displays or tabletop displays.

Banner stands are versatile, and will easily fit into your trade show marketing budget. Try one out to see what type of attention it draws to your booth. You'll likely rush to get a few more once you realize the effectiveness of these simplistic advertising tools!

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Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies. For tips/information, click here: banner stands
Visit Majon's business-industry-economy directory.

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