Social media is a very strong basis of marketing. It plays the role of (word of mouth). With social media, it is given that your product and services get to earn more view, than when you simply advertise in other networks, say newspapers. Social media spreads advertisements within a very short time. Notice that society today has embraced social media with a very tight grip, which means that once you choose to lean on social media in placing your adverts, the brand you are trying to sell catches the flames of the market very fast. Social media is diverse and inclusive of:
• Whatsapp, among others
Social networking enhances the establishment of relationships, as well as trust. Come to think about this, if you are looking for a particular brand, who would you believe more - Your friends on social media that have used the same brand or an advert you saw on TV? In this case, the sources you would trust more would be your friends which tells you, that social media has got a better grip when it comes to marketing.
Benefits of social media in marketing
• Brand awareness is created: The more you mention the name of your business as well as inserting the link, the more many people get to see it. Usually people are curious, so the fact is that someone is bound to open the link and view the services you try to advertise. If you do this several times in a day, the more the audience, and the more view your product gets. The next time they have someone asking for a particular service that you offer, it is given that they will absolutely mention your business or product.
• Market intelligence increases: Notice that in social media you will not be the only one when it comes to marketing. So many businesses out there are up for competition, and usually this is always a very good platform for monitoring your competitors. You have the better chance to check out their links and what they offer that you don't. Look at the language used and you can determine if you are using the right language to attract more views; just incase they have more followers than you do.
• Traffic to your website increases: When you talk of SEO, then your focus should be more on social media marketing. Whenever you place a link and get to personal levels with your clients, you can be sure that even those who don't really know what you offer will open the link just for curiosity purposes. When they do this, your business gets more exposure, and the traffic increases. This helps a lot in determining the position that the search engine results will place you in. Therefore the more active you are on social media, the more traffic you create to your website.
When it comes to marketing, it is important to note that a good number of clients need to be convinced. Therefore, it is all about taking advantage of social media, where you can directly communicate with your clients and make them believe in your services and what you are offering.
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