Tips to Drive Online Sales on 2013 Black Friday by Outstanding Catalog

By: Kalitree


Novembers Black Friday has become a big day for both customers and sellers. Many stores will provide big discount at that day, and people rush to shopping. Do you prefer online shopping or real world retail shopping for the holidays? Many buyers would like to avoid the crowds and in-store havoc. So online sales of increased on every year Black Friday.

This year, several major stores and retailers have already released holiday catalogs, like Wal-Mart, Best buy, Macys, Sams club, and so on. Therefore, online businessmen should hurry up to marketing to take more market shares on upcoming shopping season. First of all, merchant should make a digital catalog / Ad flyers / promotion post for your hot deals. Then publish it online and distribute on multiple channels, to attract potential customers to your online store and place orders.
How to make an outstanding and appealing Black Friday e catalog?

Content comes First. E-Commerce sales team should do market search to find out hot items that shoppers are interested. If your selling items are on consumers gift list or wish list, they properly will turn to your shop and check it out. It is one of the most important key points to get more orders. Secondly, collect hot items information and images, and then compose content and design catalog contents.

Besides content, presentation way is another thing that makes a successful electronic catalog or flyer. Many designers use PDF as e-catalog format, but it is kind of boring, normal and plain. Why not change it to a more interesting and fashion look? Flip catalog is such a creative way to present digital content of catalog, poster, flyer, brochure, booklet, etc. It makes catalog looks like a real book with pages. Most cool thing is the flipping animation when click page corner. And it just takes only 3 steps to create that stylish flipping catalog:

1. Import original catalog material (in PDF or image format) about Black Friday promoting to the Kvisoft flip page maker. Then the PDF or Image will be converted to pages, as physical book.
2. Add more dynamic elements to pages and design the whole book layout. You may add multimedia to flipping pages, like video, music, website or email links, company logo, etc. There are plenty of built-in templates and theme for you to customize your own holiday promotion catalogues and flyers.
3. Output your digital brochure. There are multiple output options: HTML for hosting online, EXE for offline CD delivery, ZIP for email sending, and APP for playing on Mac.

Publish holiday brochures online.

Since ecommerce is doing deals online, so the completed e-catalog should be uploaded to web server by FTP, or other free online hosting service, like Dropbox, Google drive, and so on.
Distribution of Black Friday e catalog.

Normally, after you uploaded catalog to web, you could embed it to your e-store, website or blog.
Besides, Black Friday also is a hot topic on social media channels. Web surfers on Twitter, Facebook and other community are likely to yield chatter about Black Friday sales. So distributor and salesmen should also distribute sales catalog there.

Above tips should be helpful to your ecommerce business growth in this year Black Friday and upcoming shopping hot season.

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The writer has been in the field of software development and digital publishing for many years. Now willing to share vast knowledge and experience about digital magazine software, gallery tool, SWF to video converter,etc. Click here for more information.

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