In today’s busy and competitive world, E-commerce is one of the most viable online business opportunities. In contrast to traditional brick and mortar businesses, e-commerce site requires minimal start-up cost and is relatively low-risk. Building a website with ecommerce development company Chennai for a store means it should incorporate both web designs with the functionality of a store front. Here are few tips necessary to set up a successful e-commerce site.
Choosing a color scheme in advance is particularly very important. By using a combined color scheme you organize the website design and the information in it so it's easier to digest. By giving your website with minimalist design and color scheme for example three colors, blue, gold and shades of gray makes your website attractive and converts your visitors into potential customers.
Organized and Simple Arrangement
It is essential that you create a website that is pleasing to the eyes. It should not confuse readers and make it difficult for them to understand what your site is all about. Hence keep things in an organized fashion. Categorize items in your inventory or separate them by type of service. Make sure the site has navigation tools that will permits customers to find the things they are looking for.
Using the front page to highlight your recent product additions or bestsellers is a best way to promote your new products. Some website owners also include a moving or a flashing image that will alert potential customers about their latest products or items that are on sale.
Highlight Your Best Products
Choose the best products which are highly in demand in your website and put the photos of the products, highlighting them. If you are selling clothes, pick the photo that will appear best as the primary photo of that product album. This will immediately add the interest of the customer and will start the ball rolling. You can also use a particular logo or an illustration to show your customers what is included in that album.
An image of a hanger will suit well and work out for the clothing album while a picture of a pair of shoes will suit well for your company's shoe collection. You can upload a photo of an envelope for the "Contact Us" portion of your page.
Easy and Accessible Navigation
Navigation is an important part of an online ecommerce website and hence it is necessary that you incorporate user-friendly site navigation. A navigation bar at the top of the page or a menu at the side of the page helps your customers to find out where exactly the products or items they are looking for is located. Label every page so your customers won't get lost and ensure there is a Home page option where they can go back to the front portion of the website.
A site map in your site is an added advantage. If your site is build with Magneto or Word Press as platforms, incorporating a site map should be easy. There are ready made plugins that are available which creates a page that will include links to all the primary pages of your website. Your potential customer can just click on this link and locate the page they want to go to in the list.
Include a search option in your website
Every ecommerce website design company should incorporate a search box. In today’s busy world customers are looking for quick ways to find the products they want. Most of them do not want to search through the contents of your site to find what they are looking for. They just want to type the keyword or the product in the search box and hit the search button. This fetches them the product in a simple and straight forward way.
Your website coding should be such that they pull out accurate search lists. Check to that the products are labeled correctly with the right keywords. The search list should be inclusive as well. It should display the type of product, the cost and some details about it.
Simple Checking of items
All internet users are really tech-savvy and might not know how to navigate a virtual cart. To make things easier for all, your buy now or checkout button should always be present in all the pages, preferably close to the photo of the item. Make the image or the font bigger and more colorful so the buttons will be seen clearly.
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If you want to sell your products or services online you can choose a best ecommerce solutions development company or ecommerce web developer in Chennai who design and develop your ecommerce portal with high perfection.
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