Three inevitable reasons to having a small business app

By: Prince Sinha


The pace at which mobile apps are taking over business-consumer engagement is truly phenomenal. Currently, over 30% of US consumers own at least one tablet device, while overall smartphone usage has crossed 130 million. As many as 72% of businesses of all kinds and sizes have deployed mobile apps to leverage the growing buzz, while many even utilize apps for internal management.

With all of this, the obvious question to be asked is,” is your small business leveraging apps to your advantage? Is your app strategy truly rewarding or does it need revisiting?” To walk you through all such questions and more, apps developers Appsdevelopers lay down why strategizing a definitive mobile app strategy is crucial.

Huge Market: Mobile apps are simply too huge a marketplace to be ignored. More than half of the searches in 2012 in the US have been mobile-intrinsic and it is only picking up. A small business setup must see a big opportunity therein especially after the way the small business domain has rationalized around mobile apps.

Better Target Optimization: A small business hangs heavily on localization and this is where a mobile app can be a big factor. For example, if your business provides localized IT services, then you can’t get too far ahead unless you can effectively target and reach the local prospects. By way of your small business mobile app, you can push for targeted visibility by localized marketing.

Stronger Rapport: A small business mobile app can be a great support channel for getting new referrals and building better customer support. Unlike other web instruments like websites and portals which necessitate connecting to the Internet , a mobile app allows users to reach you directly, even when there’s no connectivity, saving time and creating better efficiency and support.

Moreover, you can have your mobile app collect such metrics as how consumers are using your product and services, and which kind of products generally create better sales and response. You can also have your app aggregate useful consumer information coming from their age, gender, profession, and spending habits. On aggregating and analyzing thereafter, you can align better with user demands and sensitivity.

Unlike a few years back, going mobile is no longer deemed an enterprise prerogative. It’s an inevitable necessity in today’s business space, and the sooner you join the bandwagon, the greater the chances of building up a niche. That said, a lot depends on the expertise and skills of your developers.

This is what brings Appsdevelopers into the picture. For the rich experience behind us, we are able to deliver business-critical solutions across industries and businesses. Our portfolio ranges from games and entertainment to health and wellness, along with tailored small business solutions. For more, join us at www.appsdevelopers.com.au or email [email protected] to hear back from us.

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This is what brings Appsdevelopers into the picture. For the rich experience behind us, we are able to deliver business-critical solutions across industries and businesses. Our portfolio ranges from games and entertainment to health and wellness, along with tailored small business solutions. For more, join us at www.appsdevelopers.com.au or email [email protected] to hear back from us.

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