Tomato sauce, tomato puree, tomato soup and now there will be tomato cars. Oh! I have not lost my mind. But, it is a reality. Ford said on Tuesday that it was going to team up with Ketchup King Heinz. Their objective will be finding out ways of using tomato fibers in car production.
The Stock Market King Buffet has always been someone who makes a profit out of things no one else expects. And this time, his company is looking at ways of using dried tomato skins, a waste product from Heinz popular red sauce, to form part of an automobile. Research is going on to use the waste product in making wiring brackets and coin holders. If it is successful, it will reduce the use of petroleum-based materials and pollution as well.
Ellen Lee, a research specialist at Ford Plastics, told Reuters that the company was looking forward in getting some renewable and recycled content in their vehicles. The material has a less-than-attractive appearance which means it will be ideal for hidden parts, such as under-hood plastics and shields in the under body. But, the researchers are aiming to make it more pleasing to the eye in the future. She added that apart from tomatoes, future cars could have materials made from coconut-based composites, recycled cotton, soy foam and rice hulls.
Heinz is not alone in helping Ford with production of plant-based plastics. There are other companies, like Coca-Cola Co, Nike Inc. and Procter and Gamble Co, who have been helping the automaker in reducing its environmental footprint.
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