Things to Consider When Writing an SEO Article

By: Guria Norland

Writing an SEO article appears to be easy for some given that they think that the most important thing to do is to be able to place keywords so search engines like Google will index their websites and put them (maybe higher) in search engine rankings. This is not the proper and effective way to do SEO. Small businesses should realize that they need the assistance of a professional SEO company in Arizona as there are a lot of things to consider when writing an SEO article. Here are some of them:

Never write for SEO.

It may seem this is a joke, and why not? Didn’t the title just say “writing an SEO article”? Well, this only lets you know that when writing for SEO you should do the exact same things when creating a typical article: produce a great content and get the attention of the readers. However, retain the keyword goals at the back of your mind to also come up with an SEO-worthy piece. In this way, you can be sure that your write-up will not have problems with poor content and readership.

Consider the best keywords to work with before writing.

Never start writing without first knowing how to pick keywords that will work most effectively for your website. In this process, you will be able to weigh up which ones to use. The best way to do this is to use keyword selector tools, which will let you be aware of the way people search through the Internet. The professional SEO company in Arizona that you will hire may help you with this.

Insert keywords in the title, as well as in the first, middle and last paragraphs of the article. Don't attempt to clutter your write-up with keywords or your website will truly have problems with search engines. Think about using long-tail keywords because the competition is less rigid; your SEO content will be able to help your website rank higher.

Insert hyperlinks in your article.

Hyperlinks let you link to another webpage that carries the same topic or is relevant to your subject. Each word or phrase should link to a high-quality website in order for your website to rank higher in search engine results pages. Hyperlinks also make a difference in the building and growth of your online presence. Do not use the term “click here” as hyperlink; keywords are better.

Keep your SEO article short.

Do not write over 1000 words or you will definitely bore readers. Likewise, shorten your paragraphs. Break up monotony and make article scanning easy by utilizing bullet points and numbered lists in your articles.

Write unique articles.

Think of new things to write. Discuss topics that you sure know will capture the interest of readers or those that present data they basically need. Do not duplicate articles. Similarly, revise content whenever necessary.

Of course, you do not have to ignore grammar. Search engine spiders are smart enough to know if your articles are poorly written or if they are made for the sole advantage of inserting keywords. This is again the reason you will require the help of a professional SEO company in Arizona.

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