The difference between buying and renting email lists

By: Website Admin


The difference between buying and renting is that if you rent email list, you don't actually get the list of email addresses. Instead, your message is sent by the company, which provides this service. Renting is often cheaper, and it works great, if you don't have to send e-mails to the same addresses repeatedly (some email marketing campaigns become effective only after repeated mailings).

So where do you get the lists?

You can use any search engine (Google, for example) and type in "buy email list", "rent email list", etc. You have to be very careful with the results you get. For example, you will see advertisements from random companies $67.00 one time fee for 500,000+ emails monthly. In another case an average list costs about $50 for 5000 e-mails (if it's a targeted list), so these companies are basically a fraud. They probably do sell you real email addresses. These are most likely lists from free email providers from 2002, with less then 1% or 2% valid e-mails.

How to get a good email list for your email marketing campaign

That is not a secret that email marketing is one of the best online tools you can use to advertise your online business. Why? Because, if you use email marketing properly it drives thousands of potential customers to your site and makes them buy your product or service. Email marketing is also a great tool to gather important information about customers (which is also known as leads generation). You do not have to spend a bunch of money on your email campaign. Email marketing is very affordable (that is important specially if you just start working with internet business). All this benefits of email marketing sounds just excellent, but it is not that easy like it seems to be.
To be successful with your email promotion campaign first of all you need to have a good database of your actual and prospect customers. You need to have a list of email addresses and personal information of the individuals visiting your site. I am talking about real email addresses that people use ones in a while and also about sex, age, salary and other parameters of your customers. That is a very important to get a good email list. Even if you already have one with millions of addresses your email campaign still can be not successful. Why? Let’s imagine that you doing real estate in the US. How many Chinese teens which addresses you have in your list will be interested in your subject? To build a list you need to set up a squeeze or sales page where are the visitors of your site can put their names and e-mail address requesting you send information to them (this is also called opting in). The problem is people do not like to leave personal information and give somebody email address. A good way to collect email addresses is offer something free: free software, e-book or gift.
Any way it is going to take a while before you get your personal list of direct email addresses. Another way get a list of the direct email addresses is to buy it from the special email marketing service. It is not that expensive at all and email marketing services provide you with a technical support and email marketing software. That makes your work with email marketing much easier. You can start to create traffic to your site immediately and make much more sales even if you just beginner for the internet marketing.

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