The Vital Internet Marketing Tool

By: Preeti Dutta

People have been writing and publishing journals for years. Now it has gone online and has blossomed into one of the addictive fads of this decade. Many people, from senior citizens to teenagers, have turned to blogging as an outlet for their emotions, a little online haven where they can pour out whatever bugs them or whatever they feel passionate about. Savvy marketers have discovered that blogging is one of the best Internet marketing tools that won't cost a cent.

What exactly is blogging? Blog is the widely used term that refers to web log. Basically, a blog is an online journal. For more detail go to: A blog can be set up for no cost at all, and can be used for fun, for business reasons, or both...Blogging about your Internet business is one surefire way to boost the visibility of your products and services. Search engines love sites with new content, and people do too. It's a win/win situation unlike most forms of marketing. Here are a few ways to boost your internet advertising with the help of a blog:

1. Keep your clients or customers in the loop about your website's updates. Your new products and affiliate websites could also be announced through your blog.

2. Build trust among your customers and affiliates by letting them get to know you better. Post pictures of your family from time to time, for more detail go to: and let them see the person behind your business. People like doing business with people they know and like.

3. Include links that will create back links and subsequently improve your ranking on search engines. This is best executed through putting well-written articles on your blog and pointing people to your website for more information. Affiliate links could also be included in your blog to earn more extra income.

4. Use your blog to collect feedback through the comment feature of your blog entries. Comments from your blog readers will let you know when there are problems and when you're headed in the right direction. You can get real-time data and improve your products and services with the feedback from your readers. This is faster and less costly than doing marketing surveys.

5. Air your opinions, advice or reviews on specific services or products that are related to your business. Be willing to praise companies you work with, even if you're not their affiliate. Show this courtesy to others, and they will often return the favor.

6. Keep track of your business objectives and plans through open writing. Your blog content can be easily stored through archives. What could be better than searchable information that could be easily accessed by anyone browsing the web, right?

7. Connect easily with other bloggers. When other bloggers notice that you have something good in your blog, they will put you in their favorite lists that will automatically link you to their blogs. Use services like Blogsrating to rate and review blogs by people with similar interests as yours. They may review your blog, and that will give you more readers.

So, how do you set up a blog to make use of this versatile and exciting way to advertise your Internet business? You can install blogging software yourself or let a blog hosting service do it for you. Unless you're a technically minded person, go with the blog hosting option so you can focus on promoting your business. Host services such as Live Journal, Diary land are the most popular in this field. They are all free services to use and have more features for a small fee if you want to get fancy. These hosts will provide you with easy instructions on how to put up your blog. So let those typing fingers fly, and I'll see you soon in the land of blogs.

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