The Top 5 Ways To Effectively Market Your Company Using Business Directories

By: Marquis Burch

Listing your business in business directories helps you to direct customers to your shop or website. The effectiveness of this practice depends on which directories you choose and whether you keep the information updated. You should have a clear idea about your aims and focus as well as a good understanding of the market to which you are selling. Choosing the right business directories will be more helpful in providing driving targeted traffic to your website or business.

1. List Your Business Details in High Page Result (PR) Business Directory Sites

Either do this yourself or hire a freelancer to manually submit all your business details into relevant business directories. A good freelancer will provide you with a detailed report in Excel of the status of your business listings. All you need to include is the name of the business' owner, the business name, a brief about the business, full address, contact phone number, email and the website address. As this is labor-intensive, you should research which directory sites rank highest on search engines. This means that you are using your time more efficiently.

2 Manually Submit Your Website Details

You should be careful about outsourcing this work to a freelancers as they may use automated submission tools. These tools make multiple submissions instead of having people manually submit details. This will not give you the results you are looking for due to the range of errors that are commonly made. Instead you should submit to each directory manually or use the services of a manual directory submission service provider.

3. Make Sure The Directories Are Indexed

There are many directories to choose from, and lots aren't even indexed by Google. Be certain that the directories you submit your details to are indexed and cached by major search engines such as Google and Bing. If the directory itself is not indexed, there is no point getting listed in it. Make sure the directories you choose have unique IP addressed and do-follow sites that Google can find. If you aren't careful, you may find a directory on a large network hosted to one or a couple of IP addresses.

4. Vary Your Anchor Text

You should always vary your anchor text by writing as many titles and description as possible. Ensure that you are clear about the keywords you are targeting. Target terms such as your main keywords, your brand name, exact match domain name, synonyms of main keywords, related keywords and long tail keywords in the titles and descriptions of your directory submissions. This text is used in the brief section on each directory. Writing varied text is essential because search engines will notice if identical information is stored in more than one location.

5. Diversify Your Approach

When submitting your details to directories, don't forget to diversify. You should submit to various types of directories such as general, niche, regional, country specific, industry specific as well as premium directories. You should not depend entirely on directory submissions. Use other link building tactics like guest blogging, info graphics, article writing and social bookmarking along with directory submission to market your business online.

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Listing your business details in any of the high page rank Sydney business directories is always a boon as it helps in directing considerable amount of traffic to your shop or website. For more details on directory listing visit this site today.

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