The Slippery Side of Paid Links

By: Brainpulse


Paid links can be defined as an opportunity of buying links from the webmasters to increase their search engine rankings. They were once a popular means of driving targeted traffic to a website and getting a better listing with Google and Yahoo. Previously search engines evaluated the number of times a particular web page was linked. The more a page was linked; the better ranking it deserved on the search engines. But this concept did not last for long as web masters purchased links for their personal benefits.

Links play a vital role to enhance the page rank of a website that also increases the traffic, so webmasters are keen to purchase links from other sites. Paid links are those for which you pay a site providing them. They are usually of no use to the viewers and are used by the webmasters only for their financial gains. The link sellers always claim to provide high quality links to boost your website ranking but usually end up with negative results. Buying links is just like adopting a short cut to attaining a higher position and getting your site indexed.

Google’s Reaction towards Paid Links

As far as paid links are concerned, Google can be thought of as preposterous and stubborn when it confirmed its disapproval of paid links. Selling links and buying them is normal for a website, but buying links to manipulate the search results is something that Google looks down upon. It is in fact a violation of the search engine optimization techniques that webmasters use to rank their sites. Google has expressed its unhappiness in paid inbound links and has launched a campaign to penalize the sites using it. It doesn’t want to compromise on the relevant results that are displayed based on the search queries. Search engines only value quality websites containing fresh and helpful information. It is due to this, that quality of a link matters more than the quantity. If your business uses the opportunity of paid links then think twice as Google can ban your site if the search engine can detect it.

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BrainPulse is one of the leading Professional SEO Company from India, serving clients from World over effectively. Know more about link baiting and Link Building Services .

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