Poster printing is a multi-faceted form of communication. Posters are not only a tried-and-tested way to communicate high-level information for events - they are also an art form in themselves, with posters appearing in frames on some of the best-dressed walls. Arty poster prints may be big business nowadays, but traditional poster printing still has a large part to play in promoting businesses, goods and services.
Print companies offering poster printing services work with people across a number of businesses, organisations, charities and community groups to produce eye-catching posters that command real attention wherever they are displayed. Poster printing is a well-recognised form of communication that lends itself well to promoting events, offers and gatherings.
Colour poster printing
In recent years, people have printed posters in colour rather than in black and white. This is not to say that black and white or greyscale printing is not effective - far from it. Black and white poster printing has been, for years, a way to communicate simple messages in a highly effective way. However, developments in poster printing have meant that the availability of colour poster printing has increased.
When given the option, most people will opt to print their posters in full colour as this is proven to catch the attention of people passing by.
Best practice tips for poster printing
There are some key elements that should be considered when creating a successful poster campaign. These tips are explored below.
1. Check it
Before sending your design to print, ensure you check and double-check that the information on the poster is factually correct and that the spelling and grammar is right. This will help avoid reprints.
2. Plan your message
When investing in poster printing, it is important to get the maximum impact - and therefore the maximum return on investment - out of posters. The key to this is ensuring that the most attractive part of the message acts as a headline on the poster, and that the detail then follows. For example, when promoting a music concert, a good message strategy would be to start with the band's name, followed by the venue, then the details of dates, times and ticket prices.
3. Numbers matter
Poster printing is only effective if a large number of people see the posters. It is important to ensure that enough posters are printed to properly support whatever is being promoted, whether this is a small run of posters to promote something like a village fête or a large run of posters to cover a whole city to promote a large-scale event.
4. Stand out from the crowd
When designing a poster, one of the main considerations should be the aesthetics of how the finished item will look. This doesn't necessarily need to be a professionally-designed poster, it can be something as simple as using large, easy-to-read fonts, bright colours and eye-catching logos or coloured paper.
Anyone hoping to successfully use poster printing to leverage an advertising campaign or promotional campaign should consider these best-practice tips to ensure they get the most out of their poster campaigns.
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The author has worked in the print industry for over 30 years. Lyndon spent much of that time working in Australia, before returning to the UK several years ago where he worked as a print manager for a UK design agency. Lyndon writes for Minuteman Press UK; a printing franchise organisation that provides a variety of print services, including poster printing.
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