The Purpose and Effect of a Site Map

By: Brainpulse

A site map can be broadly defined as a page that contains a well organized and structured link to all the other pages of your website and allows the users to freely navigate from one page to another. A site map is completely dedicated to listing the different pages of a site, telling the search engines which way to go and where to find exactly the data that the viewers are looking for. Constructing and submitting it increases the visibility of the website and ensures that all the individual pages of the site are indexed.

Site maps are used to highlight those pages that contain very little content and flashier images that are difficult for the search engines to read. They act as a life saver by enabling the spiders to crawl your web pages specially when your website is at its initial stage and contains only few back links. They provide additional information about your site and help the search engine to display the most relevant pages based on the search query.

The Benefits of Using a Site Map
Site map is basically a graphical representation of the navigation of your website. It improves the readability of a site and increases the chance of getting a top rank in the search engine page result.

• Easy navigation of your site: A well created site map helps the visitors to have an idea about the content of your site. It helps them to easily access the web pages of the site which would otherwise have been overlooked by the visitors going back to the search engines for the information that is already available at your website.

• Key to visibility: With a site map, the search engine spiders will be able to visit all the pages and they will be easily included in the search engines’ databases thereby providing a good ranking.

• Encourages more traffic: Whenever the content is added to a website, it is vital to update the site map. This encourages the visitors to learn more about your latest products or services and in general drives more traffic to your website.

• Site map can be used as a planning tool for web design: Even with few pages in your site, you can have a good navigation structure defined in it. This will help you to add more web pages in future and you can maintain a good relevance among those pages.

• It can increase the potential advertising value: With a good site map displayed on your website, the advertisers will be at a convenient position to select the best position for advertisement.

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