The Power Of Signs As A Marketing Tool

By: Reynaldo Gould

In such a competitive local and global market, it is getting harder and harder to draw attention your business name or product offerings. Advertising is everywhere and it can prove difficult to cut through this and target potential customers with unique products. Although business promotional signage is one of the oldest forms of advertising, it should not be instantly discounted. Even with the predominance of internet marketing and social media, a simple sign can often be just as effective and much easier to maintain!

Below, just a few of the different kinds of signs you can use to promote your business are explained in more detail.

Shop Signs

The very first place you should be looking to advertise from, is your shop, or business premises. Depending on local council regulations, you are often able to have quite a large eye catching sign placed on the front façade of the building.

Not only do signs at the front of your business attract the attention of passing motorists and pedestrians, it will also make it very easy for potential customers to locate your shop. With such a high level of competition in most industries, people will not spend too long looking for your business if you do not have obvious signage – they will just go elsewhere!


Screen printed banners are a great way to get your product out and seen for a very modest outlay. Banners can be hung from a variety of places, both public and private. Of course, you should always check local laws about the placement of advertising, as it can be illegal to hang advertising in certain places. Because they are quite cheap when compared to more permanent signs, you can use banners to promote sales and limited time offers without blowing out your advertising budget.

Vehicle Signs

Especially if you own your own business, or have a number of company vehicles, placing signwriting and advertising on your vehicles are a great way to gain additional exposure. You will almost certainly have seen vehicles already that have advertising placed on them. These vinyl signs are very easily fitted and removed, without any damage being done to the vehicles paintwork. So as you drive around, you can advertise your business to other motorists!

You do need to be aware however, that once you have advertising on your vehicle, everything you do on the road will then be associated with your business – it pays to drive cautiously and with courtesy to other motorists!

Graphic Design Services

If you don't already have advertisement and signs designed for your business, you need not despair. Almost every sign writing business has the ability to work with you to produce professionally designed signs and advertisements for your business. A great benefit of this is that you can use these very same designs at a later stage for web advertising as well!

For more information, or to get a quote for some signage for your business, you should contact your local signwriting company today.

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If you are looking for a full service sign company dedicated to the highest quality in creative signage solutions then Signswest is the best place to be. Check out their website for additional details.

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