The New-age Promotional Pen Drives

By: anuj sharma


Promotional pen drives are now becoming the most common promotional products in the corporate world. The reason is that in the corporate world, the people deal with computers a lot; in fact the computer is there life and soul. With the complete disappearance of the floppy disks and the slow demise of the compact disks around the world, the USB drives are becoming extremely popular for keeping back-ups. Moreover, these are extremely compact and portable. One can just carry it around in his pockets. It is generally of the size of butane filled lighters.

One has to keep in mind that these custom USB drives with the company logo should not look cheesy. This is not for the promotion of some high-school musical, rather a business product. So the primary focus should be to make the pen drives look classy and elegant instead of drawing a cute smiley on a colourful plastic case.

The most common pen drives available in the market for promotional purposes are made of plastic and tend to be colourful as if they are made for catching the attention of the kids. This is where the makers go wrong. The main purpose of these pen drives with logo is to catch the attention of the corporate people, and they love the touch of elegance in their things. After all, the company promoting their business with the help of the pen drives should focus on building the right impression of them, and the more elegant the pen drives look the better impression they make about their company.

Many companies have been set up to manufacture these custom logo pen drives. The pen drives of today are of various kinds, mainly depending on their storage capacity. There is the 1 GB, 2 GB, 4 GB, 8 GB, 16 GB and the 32 GB pen drives. These have the memory size greater than even the computers of a decade or two ago. Maybe even this decade won’t end before the storage capacity of the new-age pen drives enter the hundreds mark.

This is no doubt one of the most effective promotional products today as it helps you to show the world that you can just use any device to promote your business products. Even the designs of these pen drives for promotion vary a lot according to the market in which they are distributed.

In the corporate market, the ones doing the rounds are mainly of four types:
The most ordinary designs are the ones with a plastic colourful case. Generally these are used if the promotion is to be focused primarily on children, especially girls. The Executive Silver-plated design is one of the most popular designs in the corporate world.
These have many caps and even come attached with a key-ring. The companies having a larger budget even go for the Engraved platinum designs.

The engraved Twister pen drives are slowly becoming the rage among the people. These are made in such a way that they can rotate around their central axis.

The fourth and the last category consist mainly of the custom-made ones which can be shaped to fit any designs the company wants. These even come branded with the company logo.

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Promotional Pen drives of today are of various kinds, mainly depending on their storage capacity. There is the 1 GB, 2 GB, 4 GB, 8 GB, 16 GB and the 32 GB pen drives. These have the memory size greater than even the computers of a decade or two ago.

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