A caller recently told me he's joining an MLM company because they promised him spillover. I said, "They are lying to you!"
The guy called me back later and said, "I point-blank asked them if I'd get people put underneath me, and the guy said, 'Well, we can't guarantee that.'"
***Spillover – Creating a Welfare Mentality***
Good people want training, not welfare. They want to build it themselves. They just want to learn the skills they need to build their network marketing business and create residual income, money that's coming in week after week, year after year, and they can will it to their children's children.
When you look at a lot of network marketing websites, you often see that word "spillover." The proposition, more or less, is, "get in now, today, and you'll get all this spillover."
***In 27 years, I have never, ever, ever seen anybody get spillover, having somebody build it for them.***
And if you look closely at the compensation plans of the companies that promote spillover, you'll find out that those who get spillover usually don't get paid on it. There are other hoops to jump through to get paid on that spillover, and these people rarely ever qualify.
So it's the person who actually does the work who gets the pay … what a novel idea!
Companies & reps use "spillover" as a tool to drag in people who think they can build a network marketing business without doing any work. In other words, no sponsoring, no recruiting. It targets that type of person.
***When You Say "Spillover", You Are Targeting Quitters!***
When you see a network marketing company that promotes spillover for their home business, they're looking for welfare-minded people. The problem for you is, you can't build with these people, unless YOU do all the work! That's what they expect. And when you don't build their business, they'll be off somewhere else, looking for a better welfare plan.
So really, when you or your company promote spillover, you are targeting people who will not be with you long-term. And in network marketing, that makes absolutely no sense. The failure rate will be 100%.
***And Here’s Why The Leads You Buy Tell You To Go Pound Sand!***
The quickest way to build a huge list is to offer the moon and require nothing (no money, no work, no purchase) in return. You'll see companies promoting "we've signed up more people faster than anybody else in the history of network marketing." Problem is, there's nobody ordering any product. It's just a bunch of names on a list ... but now they can call these people "network marketers."
Then they turn around and sell this huge database of worthless names (an "MLM geneology list") For $10,000 each to 10 different list brokers. BAM! That's $100,000 profit! And then the list brokers sell these "leads" to all the people in network marketing who want to build their business ... including YOU!
So you pay $2-$3 a lead for these people, you call them up, and they tell you, "Hey! You’re nuts! I've never been in network marketing!" They don't even know what it is. They just opted in to some pie-in-the-sky list, hoping to get something for nothing.
Conclusion? Run like heck from any company focused on "spillover" ... and ALWAYS generate your own leads.
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Michael Dlouhy will be your network marketing coach, mentor, and ally. He trains anyone in any company to build a large, profitable, high-retention organization, easily & consistently, thru education & teamwork. Visit Michael at AskMichaelDlouhy.com.
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