The Necessity of Sales Cold Calling Services in B2B Companies

By: Aedan Robbert

When you are generating leads for your company, you need to pick up the telephone and contact them in order to turn them into business sales. That is the reason why B2B telemarketing or sales cold calling services are such an integral part of B2B appointment setting process. According to marketing experts, it plays a pivotal role in the greater scheme of things and it will continue to reign supreme despite huge shifts in the lead generation segment. So, what exactly is the reason that B2B organizations choose sales cold calling services to meet the challenges in the field of marketing into the coming future? Here you will go through some of the reasons that will help you to understand the importance of telemarketing in B2B appointment setting process.

Although, most of the current marketing trends and statistics are in favor of inbound marketing channels like social media platform over their outbound counterparts, several other long-term market studies suggest that there is an unwavering demand for sales cold calling services. Numerous independent market investigations have pointed out that sales leads generated from inbound channels that are contacted immediately provide better conversation rates, which is almost 3% to 7% more than the ones that are left unattended. This information is provided in the Industry Report of 2012 that forecasts a steady rise in cold calling services market size from 2011 to 2015.

Nevertheless, the ever changing marketing scenario is difficult to overlook. Telemarketing in B2B appointment setting is changing constantly and taking on in a new form in lead generation. But, no matter what role sales cold calling services play, it is definitely going to stay and here are certain factors why:

• High degree of precision: Telemarketing is precisely an effective tool for B2B lead generation and B2B appointment setting. This is the main characteristic of this process making it a potent tool in B2B market campaigns. It is a viable method since sales leads usually belong to a specific band of spectrum that comprises of specific organizations and people. With the assistance of professional telemarketing companies, the precision level can reach greater heights.

• Nothing can ever beat the human voice: In numerous cases, B2B appointment setting in B2B market campaign is accomplished in the best possible manner through conversations between company representatives and the prospects. The concept “people buy from people” is a proven fact. This conversation effect is so powerful that banking majors like American Express are transforming into dialogues not only for marketing products and services, but also for branding as well.

• Enhanced follow-up of leads: Using marketing channels can only help you to generate leads, but you will still have to contact your prospects in order to qualify or convert them further. Market studies have shown that the qualification rates increased almost 7%, when contacted within the crucial response time.

These are some of the factors that explain why B2B sales cold calling services form an integral part of the B2B appointment setting process.

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With huge years of experience in web industry, Aedan writes articles for IT industry ad have also organized different seminars related to tele-sales tips and b2b telemarketing. Regarding IT related more information just Visits

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