The Most Important Tool

By: Kenrick Cleveland..


"The most important persuasion tool you have in your entire arsenal is integrity." --Zig Ziglar

I'm not a persuasion cop. I'm not any kind of cop. In fact, I actively dislike cops. My job and my passion in life is to teach you what I have learned about persuasion. Without attempting to monitor or pass judgment, part of that teaching is guiding you the in the ways in which this information can be misused for manipulation. I learned tough lessons the hard way when I was a young, eager, foolish man. As a result of those lessons learned, I know a thing or two about integrity and my hope is that you will learn from my heartache and trouble.

Social influence skills are powerful and it is my sincere hope that as we move forward, we do so with an application towards ethics and integrity.

Ethics and integrity go hand in hand with congruity, and congruity forms a key component. Why? Congruity is like someone making a mistake and being genuinely sorry they made it. Whereas you can really tell the difference between that and someone who says I'm sorry but doesn't necessarily mean it.

It is always from a place of integrity and ethics that I operate from not only because I know how powerful persuasion skills are, but because I know how powerful integrity and ethics are. My students hear a lot about integrity as I discuss it often in my coaching program. I promote it wholeheartedly because I know how important they've been in my progress as a persuader.

My belief is, that without ethics, integrity and congruity, a sales person will never rise above mediocrity.

Trustworthiness is one of the most valuable perceptions a client or prospect can have of us as people who sell for a living. Their perception needs to be in line with the reality for it to be truly powerful.

I started living my persuasion life with total integrity and started to notice amazing things. I began drawing more of what I wanted, i.e. higher caliber clients and students, higher end mentors and coaches and teachers in my life all of whom were also trustworthy whereas previously, I was drawing less than stellar characters in my life (and suffering as a result).

Having built up that aspect of my personality, having an abundance of integrity in the bank is like having built up my 'f-you' money. I absolutely know that I can walk away from any situation which is not comfortable because I no longer "need" to take on just anyone but could be very selective in my processes. Consider the benefits of integrity in that you never have to compromise yourself again. It's an amazing feeling.

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Kenrick Cleveland teaches techniques to earn the business of wealthy prospects using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion techniques.

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