The Importance of Social Media to SEO

By: Guria Norland


The importance of social media to SEO can be seen in its power to influence how search engines like Google should rank websites. If you have not recognized this, you probably should start taking lessons about SEO and later on do several steps needed to build your presence in a variety of social media networks and reap returns. Some of them are the following:

1. Set up an account to various social media sites making use of your brand name.

If you have no Facebook, Twitter, LinkedIn and some other social media accounts, go create them quickly using your brand name. Each one of these will offer brand awareness and significantly, will help enhance your site’s rating in search engines since your presence in social media is an indication of your company’s reliability and competence.

2. Display social media “share” control keys in your site.

Some visitors seem to be interested in your merchandise however they are not yet prepared to make a purchase. They simply content themselves with going to your site to check what you offer and what new releases you have. They are, as if in search of great reasons to end up buying. However they do not do this as often as they check out their Facebook, Twitter and other accounts. Benefit from their growing interest and make your small business accessible to them each time they interact with their friends.

Let them realize your existence through your social media accounts. Get the social media “share” buttons available in your site. Simply because they click on them, they are going to quickly receive news or updates, which will eventually capture their curiosity or create brand recall.

As for the search engines, these buttons recognize how you care for your presence in social media marketing, which helps establish your integrity to them. The trick then is to make sure that you have these “share” buttons noticeable on every web page.

3. Connect your social media accounts to your home page.

The importance of social media to SEO is furthermore evident through links. Google and other search engines crawl on links and index them. By establishing links in your social media accounts, you're making it simpler for spiders to relate information with your website. As you regularly post to your Facebook, Twitter, Instagram and other accounts, you are assisting your Internet site to rank higher. Nonetheless, this will only be possible if you will often use specific keywords for all posts.

4. Proceed to where Google is.

Google could be dealing with issues to get people attached to Google Plus, you should look at registering your business to Google Plus. Firms that are active on the program receive reward from Google by giving them better rankings in search engine results.

5. Demonstrate regularity.

Publish industry-related content to your social media networks on a regular basis. You will then establish your knowledge to search engines, particularly Google. As you offer them more proofs, you can anticipate higher search positions from them.

Do not take too lightly the power of social networking; will help you your website rank higher in search engine results to create traffic and subsequently gain income. This is how you should see the importance of social media to SEO to help you to be aware that it is high time that you create accounts in Twitter, Facebook, Instagram, LinkedIn, Google Plus and others.

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