The Importance of Realtor SEO

By: Gary Bennett

In an age where technology has made telecommuting possible, people have resorted to working from home, shopping online, and even buying properties through the Internet. To give you a better idea, states that more than eighty percent of purchases of homes begin online. This mind-boggling percentage alone would have realtors clamoring to sell their properties to this group of property buyers. However, without realtor SEO, the battle to be able to reach people who buy online becomes infinitely more difficult.

Realtor SEO helps bridge this gap between realtors and online buyers more easily because both parties have the Internet at their fingertips. All that realtors need to do is to use the web to their advantage so that search engines rank them high in search results and direct potential buyers to their sites. Unlike old-school real estate agents, realtors nowadays can use the Internet as a marketing tool to get business and do not have to do only hard sell, that is, standing for hours in heavily crowded areas to hand out flyers to passers-by. Realtor SEO definitely has an advantage over this old-fashioned marketing strategy as realtors can now advertise the properties they are selling without having to leave the comfort of their offices. At the same time, realtor SEO can ensure that realtorsí property advertisements actually reach the online-buying public.

Aside from the fact that majority of properties are purchased online, each realtor also has to be able to edge out competitors so that the former can be sure of getting the most number of customers. To the average customer, realtors all have the same faces, and the customer will end up going with the one who stands out from the crowd. Realtors have always had this problem of having to differentiate themselves from the rest of the pack. Before, the way to do this was for realtors to build their reputations and their relationships with their customers. This implies, though, that realtors would need to have had previous interactions with customers whom the former would depend on for word-of-mouth advertising. However, realtors needed to spend a lot on various gimmicks first to get people to notice them and eventually to purchase properties from them. Even then, these marketing gimmicks were not a guarantee that realtors would get customers.

Currently, real estate agencies have the Internet on their side as they can get more extensive exposure thanks to realtor SEO. Often, realtorsí success is due to their strategies that involve realtor SEO. In cyberspace, the realtors who stand out from the crowd are those who rank high in search results. As a result, realtor SEO becomes a very good supplement to real estate companiesí marketing strategies and may, to a certain extent, become the focus of these companiesí strategies in bringing in more customers.

Another issue with real estate which largely contributes to the competitiveness of the industry is that more often than not, many realtors end up selling the exact same property, but only one will emerge victorious in making the actual sale. These factors are precisely why realtors can no longer rely on only the traditional methods of selling. At present, many property buyers rely on the Internet to search for the specific properties they have in mind. This is where realtor SEO plays a significant role. Realtors with enough know-how of the ins and outs of the web know that they need to advertise the properties they sell in a way that once they put up their advertisements for everyone to see, realtor SEO does the rest of the work for them in directing interested buyers to their sites.

Clearly, in the fast-moving world of real estate pitches and sales, realtor SEO has become an essential factor for realtors to be able to make more sales. Realtor SEO should no longer be just a term mentioned in passing but should be utilized actively for continued business and success.

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Gary Bennett has spent the last 11 years helping fellow real estate professionals and Realtors with SEO on their websites. He specializes in SEO for Realtors. You can visit for more information on how you can implement proper SEO in your business, and get many leads for a fraction of the cost.

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