The Importance of Good Web Design

By: R srivastav

After HTML 5, CSS, social media and high speed broadband, the biggest change the internet has seen has been an sweeping change in how websites are designed.

From hyperlink text heavy to sleek navigation menus, to a more fluid navigation interface that is intuitive and doesn't take away from the website's content, the web has come a long way.  When even casual blogging platforms pay attention to principles of typography and design ratios, it is clear that good web design has become a critical part of the online experience.

Let's explore in detail the importance of web design aesthetics.

It Sells

Not in the figurative sense of the word sell (i.e. appeal) but rather helps the revenue. People from all walks of life, from accountants to rock musicians are creating websites to promote their own services and identity. With billions of web sites, a netizen is spoilt for choice.  many tabs and applications constantly running means our attention span is in seconds, and recall for a website is even harder. Who will want to a remember a comic san font, garish neon backgrounds and visual clutter (pretty much the reason why failed when it allowed users to design their own pages), when a sleek impactful website is on your browser?   

It's Easy

With thousands of templates for every kind of website (and more being rolled out by designers everyday) It's frankly not difficult at all to download a template and load it onto your website in minutes, play around with it - or find another one within seconds. In fact, many websites specialize in hunting out new beautiful templates for a variety of design needs.

Even Tumblr, a well known microblogging and social platform has a stylish web page by default. Choosing to have an ugly webpage signifies lack of interest for your reader's viewing pleasure. As a certain standard aesthetic becomes common across the web, it is in fact easier to conform, add a few personal touches with the host of great customisable templates.

It Creates Results

Successful web design case studies including Facebook (whose constant redesign are said to be a critical reason for its constant popularity) and Google (minimal, yet beautiful)  show that  combination of colors and typography, animations can radically change how we perceive an online entity. News websites are overwhelmingly white and black to represent crisp authoritativeness, while soft pastels are used in a variety of hues to communicate everything from softness to elegance - this is the impact of color on a brand's identity.

Software Developers UK have been working with a list of esteemed clients to successfully align their brand with web design needs - from small details like typography and colors, to website interfaces, and now mobile web design, and have been providing state of the art web and interface design solutions.

Email us today at [email protected] or dial 020 3617 1881 to get in touch with our custom website design experts.

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Email us today at [email protected] or dial 020 3617 1881 to get in touch with our custom website design experts.

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