Traffic is the lifeblood of any online undertaking. You’ve heard this statement so many times before that it has become almost like cliché. However, the veracity of such words cannot be denied. Indeed, web site traffic is critical to the success of any enterprise based on the internet.
You may have the most beautiful website, for example, and you may be offering the best products at the lowest price possible. But if you cannot generate web site traffic, everything will be useless. No one will get to see your beautiful pages. No one will get to discover your amazing products. No one will get to find your fantastic bargains. Your business will not garner any sales. Your business will never succeed.
Once your site is up and running, web site traffic should become your primary concern.
Generating web site traffic is the domain of internet marketing, and internet marketing has one element that is of particular importance: SEO.
SEO stands for search engine optimization. Some experts label it as SEM or search engine marketing. Regardless of the term we use, it will always refer to the collection of methods and techniques that, once implemented, will push your website to top positions in search engine results pages (SERPs) for relevant queries.
Why is SEO important?
It’s because 80% of the web traffic you can drive to your pages will come from the search engines.
A great majority of internet users, 87% to be exact, use the search engines to find the websites they need. Your website MUST appear on the first page of relevant SERPs, otherwise, you will not get the attention of the internet users you are targeting.
There are 2 categories of SEO techniques:
1. On-page SEO. These are the tactics you can implement on your pages themselves. On-page SEO starts with the discovery and selection of the right keywords and the proper usage of these keywords when writing your content, when preparing your META tags, when coming up with the title for your page, and when determining related terms for Latent Semantic Indexing (LSI) purposes.
2. Off-page SEO. These are the tactics you can implement outside of your web pages, once your website is published and live. Off-page SEO has another name: link building. Basically, the techniques under this category involve amassing as many back links all over the web as possible, save for pages which search engines consider as “bad places.”
If you can master the methods involved with the 2 general classes of SEO, you won’t have any problems generating the web traffic that your online business needs.
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