The Fantastic Floor is a hardwood flooring e-commerce website launched in April 2008.

By: Evan Cooper


The web site was created by its founders in response to high price markups on wood flooring products in retail stores. The site operates on the premise that, by being a purely web-based operation, the company can take advantage of the opportunities afforded by Internet-based marketing to bring its discount hardwood flooring products to the public at factory direct prices. The site features a comprehensive catalog, containing information about its various product lines that include engineered flooring and both unfinished and prefinished flooring , with each of these categories consisting mainly of exotic hardwood flooring. Each product page features various technical statistics as well as descriptions of the grain, color, and texture of each exotic flooring product. The Fantastic-Floor site is a joint venture between leading manufacturers, importers and distributors located mainly in South America, Asia, and the United States. The company uses this cooperative infrastructure between participants in the production chain to keep overhead costs for their discount wood flooring products lower than their retail counterparts. Additionally, the company does not maintain brick and mortar stores in various cities, but instead relies on warehouses throughout the United States and shipping carriers for product distribution. As a result, the company can further discount flooring products sold through its online site, as it does not require additional funding to support building utility costs, in store displays, or TV and radio ads. The site and its affiliates are all certified by environmental oversight committees and organizations, including the Forest Stewardship Council, IBAMA, and the International Wood Products Association. All discount wood flooring sold on the site is derived from sustainably harvested materials.
The site works directly with homeowners, builders, and interior design and architectural firms, delivering to residential and commercial locations.

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Name: Evan Cooper Phone Number: 503.953.8410 or 888.448.9663 Street: P.O. Box 2751 (if no PO Box allowed, use 715 NW Hoyt) City: Portland State: OR (Oregon) Name of Company: Fantastic Floor (dba) or NW Wood Holdings LLC Postal Code: 97045

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