The Dos and Doníts That Expert SEO Services Take Care of

By: Gautam Punja

The main job of any SEO expert is to transform a website in such a way that they get instantly noticed by the search engines when a word or phrase relating to the site is typed into a search engine query cell. This transformation is the cumulative effect of many acts. Each of these acts is undertaken by an expert SEO meticulously so that their right combination will make it impossible for a search engine to ignore the site. The first of these is the right keyword selection. An SEO expert will carefully select one or more keywords that aptly describe what the site has to offer, test their efficacy and competition, and choose one of them for his client. The site is then optimized for that keyword by developing the site content that uses the keyword at frequent intervals. This is the first of the many jobs that expert SEO undertakes to transform the site.

The other jobs involved in search engine optimization, like article writing and blogging, also revolve around the keyword a lot. Information-rich articles and blogs, which contain the keyword, attract the search engines and help in diverting traffic to the site. Besides these, an SEO expert also links the site with other good sites to increase the value of the site in search engine evaluations. While these are the primary tasks for sprucing up a site, there are many small things that an expert SEO takes care of, to ensure the optimum functionality and visibility of the site. One of these is creating the site with a good navigation plan. The right menu should be one that the visiting net surfer as well as the search engines find easy to navigate through. For example, a flash-based menu, which a browsing human being may find attractive, will be ineffective for attracting search engines, because search engine bots canít read a flash menu.

An SEO expert typically takes care to have a clear text-based menu, because that is what the search engine spiders are programmed to read. If the site owner prefers a more attractive menu, an expert SEO may use cascading style sheets Ė CSS Ė which will help them retain a fancy menu for customers, together with a text-linked menu for search engines. Minimizing the code is one of the ways in which a site can be retained light and easily accessible to search engines. What many an SEO expert does is separate the code and keep it in external files, which means that code will not have to be repeatedly downloaded with every page. When the external file is downloaded, its format rules will be applied to all pages, and that will enable faster downloading and thus faster indexing by the search engines.

Adding a sitemap to the site is a rule that many an expert SEO follows to ensure easy indexing of the site. A sitemap is an XML file that provides the search engines the list of pages available at the site for spidering. An SEO expert will also take care not to embed text in images since search engines cannot read embedded text. Whatever search engines should understand will be kept in clearly decipherable text. By taking care of small dos and doníts, together with selecting the right keyword and developing content and articles using that keyword, a good and expert SEO will make sure that your site is not ignored by the search engines.

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