The Concept of Personalized Search

By: Brainpulse


SEO experts are of the view that with Google adopting the personalized search concept; searchers will end up with different results based on their prior search history. This will bring a huge shift in the SEO and personalization will go web wide using third party cookies. It is said that the Google algorithm is testing various variables with this form of personalization and concentrating on the results for intent based search. With the introduction of personalized search there will be a major change in the Google algorithm and search engine result page.

Before, Google used to rank websites primarily based on the density of the keywords on the page, so webmasters found creative ways to stuff keywords into the content and get their websites ranked. But this is not the case now. Personalized search helps to bring more relevant information for most people. The search results will become tailored to your tastes and it will deliver more accurate information. It will be easy for the viewers to find relevant information at the top without having to dig deeper.

Google is adopting this personalized search approach to diminish spam which mainly focuses in providing instant and related result for the users. Here the search engine creates a profile based on your search habits and on the personal level builds a more search relevant result page. Let us discuss in a detailed manner. When a user searches a particular thing through Google, a cookie that is a unique identifier is placed on the user’s machine. This technology will be used to collect data to personalize the search. Based on their profiles and their entire surfing history the results will be molded and displayed.

Personalized search will be of great benefit to the user as the increase in personal relevancy will make the result more important than ever. The importance of a website based on their rankings will come to a crashing halt as users will no longer be able to assume the rankings globally. People will see different set of results for the same keyword. Experience will play a heavier role in SEO if Google incorporates usage data from other source like Google Toolbar, Google Chrome and Google Analytics. With new data sources available Google can emphasis on inbound links in their ranking algorithms. To handle this effect web masters have to create convincing and interesting content that appeals to the users instead of search engines.

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