The 5 Essential Ingredients of Targeted Email Marketing

By: John Rebecca


To help make any targeted email marketing campaign a successful one, there are a few key ingredients that you need to put into place. Each of them is just as vital and important as the next one. If you want a successful business, here are some tips to help along the way.

Appropriate Lists

Perhaps the most important one that comes with this type of marketing is to have an email list that is going to work with your business. You want a list that is targeted to your audience and you want to show them that you have a product or service that they can benefit from. You want a list that is derived of people who have perhaps purchased from your business before or even products that are in your niche.

Offer Something

People love receiving free items or offers when they sign up for something. Not offering anything however is surprisingly the reason that many targeted email marketing attempts fail. The offer you send to your email list can be something as simple as an email series or even a discount off their purchase of a set amount. Donít make it anything too complex so you arenít focusing on numerous products in your email. Offering more than one product in a single email is not going to be effective.

Presentation

This is similar to what is used in restaurants. Presentation is key and how you present your business can make all the difference in the world. You want to have a newsletter that is simple yet stands out from the rest. This includes having graphics and content that can be read rather than getting lost in colors and pictures. Make sure that whatever you decide to offer is going to be presented towards the beginning of your presentation.

Email Distribution

This is one aspect that is often overlooked by many people. You want to have an email distribution company or firm that will handle sending out your emails easier and more organized. This is not as expensive as some businesses think either.

Fulfillment

This is another ingredient often times overlooked. You need to know what to do and what to expect when your email marketing campaign takes off and is a huge success! You should hope to get at least 30% more sales than what you originally hope to get and you want to make sure you have enough product for everyone. The last thing that should happen is that have a huge clientele order and not have enough products to go around for everyone. This could lead to a huge loss of customers.

Using targeted email marketing to help build a clientele list is going to allow you to gain sales and grow your business. The online business is competitive and anything you can do to stand out from the rest is going to show in return when customers make purchases. Your hard work and marketing efforts are going to show in increased sales increased business. Give it time and watch how your business flourishes even more!

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