Stocking Inventory: Buying Wholesale Body Jewelry

By: Lina Lambert


In the jewelry industry, competition is tougher than ever. Body jewelry retailers and piercing professionals must think of more innovative ways on how to get ahead.

Due to the higher cost of materials in jewelry production, buying wholesale body jewelry has become more appealing to entrepreneurs instead of manufacturing merchandise inhouse. Here are some tips on how to get more value in buying wholesale body jewelry.

The right wholesaler or manufacturer is important in buying jewelry merchandise. Choosing an established wholesaler with a good track record when it comes to the quality of products and services is vital. Though many choose to buy from different body jewelry manufacturers at first, it is better to build a connection to one reliable manufacturer.

Treat the connection as a partnership and not just another business transaction. Body jewelry wholesalers tend to give more benefits to loyal retailers and often have loyalty programs that can give their customers an edge. Loyalty advantages can be higher discounts with free jewelry displays, getting informed first if new products are developed and because they do not sell jewelry per piece, wholesalers can refer customers to loyal retailers.

When picking a wholesale body jewelry company, choose a partner who is established in terms of longevity, reliability, quality and being timely. Many retail companies in various industries have met their down fall when the wholesaler they partnered with crashed. Usually, a lot of retailers buy from multiple manufacturers to prevent the worst case scenario. But for a small retailer, choosing one or two reliable companies is a better and more efficient way to ensure one's business than hopping from one wholesaler to another. Tracking, ordering and logistics will also be more manageable when the business network is tight. As the business grows, one should extend the network and get new partners to keep up with demand.

A wholesaler or manufacturer does not just provide high quality products but must also facilitate reliable ordering and tracking services with a good turnaround. Because orders are in bulk, choosing a wholesaler that has a great ordering system is a must or else every transaction would be a nightmare. Automated online ordering of assortments can help speed up wholesale transactions, saving both time and money. Any wholesale body jewelry company that invests to provide seamless ordering systems to retailers is usually very reliable and good for long term partnerships.

A good relationship between retailers and wholesalers is a vital part of success in any business. With the tough competition in the body jewelry industry, the strength of the business network can be the difference between getting ahead and being left behind.

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